Brand Tone

Educational, Passionate, Community-Oriented, Professional, Thought-Provoking

Brand Values

• •Artistic Promotion & Celebration
• •Education & Visual Literacy
• •Community Engagement & Inclusivity
• •Socio-Cultural Discourse
• •Platform for Talent
• •Collaboration & Ecosystem Building
• •Innovation & Experimentation
• •Storytelling & Representation

Best Practices

• •Maintain an educational and informative tone by providing context and insights into photography and art.
• •Emphasize the community-oriented aspect by highlighting inclusivity and accessibility in all communications.
• •Showcase passion and enthusiasm for photography as a form of storytelling and social commentary.
• •Uphold professionalism and credibility by presenting information clearly and accurately.
• •Encourage critical thinking and discourse by posing questions and exploring themes related to images and their impact.

Social Perception

Respected Arts Organization, Educational & Impactful, Community Focused, Key Player in South Asian Photography, Advocate for Critical Dialogue

Copy Examples

• •"Explore the art of Cyanotype printing in our upcoming workshop! Learn a historic photographic process and create stunning blue-toned prints. All skill levels welcome!"
• •"Chennai Photo Biennale Foundation is committed to making art accessible to all. Join us in our community outreach programs and help us bring photography to diverse audiences."
• •"Discover the power of visual storytelling at the Chennai Photo Biennale. Featuring both emerging and established photographers, we explore themes of identity, culture, and social change."
• •"Support aspiring photographers through our mentorship program. Your donation helps us provide opportunities and resources to talented individuals from underrepresented communities."
• •"Engage in critical dialogue about the role of photography in society. Our talks and exhibitions aim to inspire thought and promote visual literacy."