Brand Tone

Warm, trustworthy, and nurturing, speaking with the familiar and caring voice of a parent who understands the needs of other parents.

Brand Values

• •Tradition and Craftsmanship
• •Natural and Healthy Development
• •Comfort and Coziness
• •Family and Trust
• •Customer-Centric Service

Best Practices

• •Always Lead with the 'Why': Every piece of copy should connect back to the core values of natural development, comfort, and tradition. Instead of just describing a product, explain why it's beneficial for the child.
• •Maintain a Warm and Personal Tone: Address the audience as fellow parents. Use "we" to refer to the family business and create a sense of community. The story of Črt and Zvonka is a powerful asset that should be subtly woven into the brand's communication.
• •Emphasize 'Handmade' and 'Natural': These are key differentiators. Use words like "handcrafted," "natural materials," "organic cotton," and "Slovenian tradition" to reinforce the brand's commitment to quality and authenticity.
• •Build Trust Through Transparency: Continue to be open about the brand's Slovenian origins and how the business operates. This will help to overcome any potential skepticism from new customers.
• •Use Emotionally Resonant Language: Words like "cozy," "comfort," "gentle," "safe," and "happy" will resonate with the target audience. The copy should evoke the feeling of a warm and nurturing home environment.

Social Perception

Positive among engaged customers who value quality and design. Some initial hesitation from a broader audience due to cross-border e-commerce, mitigated by transparency. Primary audience are parents invested in natural, high-quality, 'barefoot' products.

Copy Examples

• •From our family to yours. For 30 years, we've been handcrafting the perfect first steps. Discover our CoZy barefoot slippers, designed to support your child's natural development from the very beginning. #CozyShopSK #BarefootPreDeti #PrveKrocky
• •New adventures await! Our new [Product Name] slippers are here, made with the softest 100% cotton and a flexible, non-slip sole. Because every step of their childhood should be a cozy one. ✨ #CopaCop #DetskaModa #ZdraveNohy
• •The feeling of barefoot, the safety of a slipper. Give your child the gift of natural movement with our handmade Copa cop slippers. Shop the collection.
• •As part of the CoZy family, you know that comfort is our promise. That's why we're excited to give you an exclusive first look at our new winter collection. Keep those little feet warm and cozy all season long.
• •Watch them explore the world in comfort! 😍 Our barefoot slippers are parent-approved for healthy foot development and kid-approved for fun! #toddlerlife #barefootshoes #madewithlove #cozyshop