Brand Tone

Warm & Friendly, Caring & Appreciative, Authentic & Passionate, Nostalgic & Comforting

Brand Values

• •Quality & Craftsmanship
• •Natural & Safe Ingredients
• •Customer Satisfaction & Service
• •Personal Connection & Community
• •Creating Atmosphere & Well-being

Best Practices

• •Always Lead with Warmth: Start and end communications with friendly, approachable language. Use words like 'friends,' 'community,' 'warmth,' 'joy,' and 'cozy' naturally within your copy.
• •Share Your Story (and Values): Don't be afraid to reiterate why you started and what's important to you (natural ingredients, handcrafted quality). This reinforces authenticity and connects with customers who share those values.
• •Focus on the Feeling, Not Just the Product: Describe the experience and emotions your candles evoke (e.g., 'nostalgia,' 'comfort,' 'relaxation,' 'warm hug') rather than just listing scent notes.
• •Be Genuinely Appreciative: Regularly thank your customers for their support, reviews, and for being part of your community. This aligns with the brand's demonstrated customer service excellence.
• •Keep it Personal and Relatable: Use 'we' and 'our' to foster a sense of a small, dedicated team. Share relatable moments or inspirations behind scents (like the 'Sunday Morning Waffles' example) to build a stronger connection.

Social Perception

Highly Positive, Trusted, Gift-Worthy, Artisanal & Small Business Charm

Copy Examples

• •Introducing 'Sunday Morning Waffles' – because every day deserves a touch of weekend warmth. We've bottled that feeling of lazy mornings, sun-drenched kitchens, and the sweet, comforting aroma of homemade goodness. Hand-poured with natural soy wax and a whole lot of love, right here in Cranston. Light it up and let the cozy nostalgia fill your space.
• •From our hands to your home, we pour a little bit of cozy into every candle. ✨ We believe in simple joys, natural ingredients, and scents that feel like a warm hug. What's your favorite way to get cozy? Share with our Cozy Light Community! #CozyLightCandleCo #HandmadeWithLove #SoyCandles #HomeFragrance #CranstonRI
• •A Little Light from Our Cozy Corner to Yours 🕯️
• •We're back! And ready to fill your homes with warmth and light. Thank you for your patience – let's get cozy again! Shop our handcrafted soy candles now.
• •Embrace the season's change with scents that tell a story. Our Autumn Ember candle is like a crackling fireplace and your favorite chunky knit, all in one. Made with natural soy wax for a clean, long-lasting burn. Perfect for those crisp evenings and heartfelt conversations. Get yours and feel the glow.