Brand Tone

aspirational, warm, and sophisticated

Brand Values

• •Passion for Design
• •Curated Quality
• •Personal Expression
• •Functional Style
• •Atmosphere Creation

Best Practices

• •Lead with "Why," Not Just "What": Instead of just describing a lamp, describe the warm glow it casts in a reading nook. Focus on the feeling and the atmosphere (the "why") the product creates, which aligns with your core value of atmosphere creation.
• •Use a Sophisticated yet Accessible Vocabulary: Employ words like "curated," "elegant," "functional," "serene," and "refined." Avoid overly technical jargon or, conversely, overly casual slang to maintain the sophisticated but warm tone.
• •Tell Stories Through Descriptions: Every product has a place in a home. In your descriptions, briefly paint a picture for the customer. "Imagine this throw draped over your favourite armchair on a crisp autumn evening." This makes the product more desirable and emotionally resonant.
• •Build a Social Presence Around Curation: Since you have no social media, start one (Instagram is ideal for home decor). The theme should be "The Art of a Cozy Home." Don't just post products. Post interior design inspiration, tips on creating a cozy atmosphere, and user-generated content (once you have it) to build a community around your brand's values.
• •Ensure Consistency Across All Touchpoints: From the automated order confirmation email to the return policy page, every piece of text should reflect the warm, sophisticated, and helpful tone of Cozyhaus. A jarring, purely transactional tone in these areas can break the brand illusion.

Social Perception

Currently low visibility, perceived as a niche, undiscovered online boutique due to lack of external online footprint and social proof. For the general public, it is largely unknown with a neutral but undefined perception.

Copy Examples

• •Your Home, Curated. Discover pieces that blend timeless design with modern comfort.
• •The art of simplicity. Our new Terra Vase brings a touch of earthy elegance to any space. Hand-selected for its form and function, it’s more than a vase—it’s a statement. How would you style yours? #CozyhausStyle #ModernHome #InteriorDesign
• •Indulge in texture. Our AURA Bouclé Cushion invites you to experience unparalleled softness and sophisticated comfort. The rich, tactile fabric adds a layer of warmth and luxury to your sofa or armchair, effortlessly elevating your space into a sanctuary of style. Perfect for creating your own cozy corner.
• •Inside: The New Collection for a Stylish & Serene Home.
• •Cozyhaus Home Decor | Shop Curated Scandinavian Designs | Free NL Shipping Over €50