Brand Tone

Conscious and Caring, Approachable and Friendly, Authentic and Passionate, Relaxing and Evocative

Brand Values

• •Health and Well-being
• •Sustainability/Eco-friendliness
• •Quality and Craftsmanship
• •Transparency
• •Community/Connection (Implied)
• •Affordability (Stated Goal)

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., Conscious, Approachable, Authentic, Relaxing), along with "do's and don'ts" for language, specific keywords (like "clean," "natural," "hand-poured," "coastal"), and the feeling you want to evoke.
• •Emphasize "Clean" and "Natural" Consistently: Ensure that messaging across all platforms (website, social media, product labels) highlights the non-toxic, chemical-free, and natural aspects of the products, as this is a core value and differentiator.
• •Use Storytelling with Authenticity: Continue sharing the "why" behind the brand, the owners' background (nurse and veteran-owned), and the candle-making process. This builds trust and a personal connection, reinforcing the approachable and passionate aspects of the tone.
• •Employ Evocative, Sensory Language: Use descriptive words that transport the customer to the coast and create a sense of calm, relaxation, and coziness (e.g., "sea breeze," "serene whisper," "sun-drenched shores," "gentle waves"). This aligns with product names and the "Cozy Coast" brand identity.
• •Maintain an Engaging and Responsive Presence: When interacting with customers online (comments, DMs), maintain the friendly, caring, and transparent tone. Address questions openly, as seen in the TikTok video about pricing. This reinforces the brand's authenticity and commitment to its community.

Social Perception

The brand seems to be perceived as a provider of high-quality, safe, and pleasant home fragrances. The "Nurse & Veteran Owned" aspect may also contribute to a perception of trustworthiness and dedication.

Copy Examples

• •Headline: Breathe Easy, Live Cozy: Your Home, Naturally Fragrant. Body: At Cozy Coast Company, we handcraft every candle with love, clean ingredients, and the calming essence of the coast. Because your well-being is at the heart of our home. #CleanBurning #CoastalLiving #HandmadeLuxury
• •Social Media Post (Image: Candles with coastal background): Caption: "Hello sunshine! ☀️ Lauren here, from Cozy Coast. Just pouring a fresh batch of 'Endless Summer' to bring those relaxed beach vibes straight to your living room. We believe in fragrance that's as pure as a sea breeze – that's why we're proudly nurse & veteran owned, and committed to all-natural, chemical-free goodness. What scent makes you feel instantly cozy? #CozyCoastCompany #HandPouredWithCare #SustainableScents #VeteranOwned #NurseOwned"
• •Product Description Snippet (for "Ocean Breeze" candle): Text: "Invite the serene whisper of the waves indoors. Our Ocean Breeze candle blends refreshing citrus, soothing basil, and grounding cedarwood, all hand-poured with 100% soy wax and natural, non-toxic fragrances. It’s more than a scent; it’s a coastal escape in a jar, crafted consciously for your peace of mind. #SafeScents #HomeSanctuary"
• •Email Subject Line: Unwind Naturally with Cozy Coast ✨ Email Body Snippet: "Life's better with a touch of cozy. Discover our collection of hand-poured, non-toxic home fragrances, made right here in St. Petersburg, FL. We're passionate about creating scents that not only delight your senses but also care for your home's environment. Explore our bestsellers..."
• •About Us Snippet (for website): Text: "From our home to yours, Cozy Coast Company was born from a desire for beautiful, inviting fragrances that you can trust. As a nurse and veteran-owned small business, we pour our dedication to well-being and quality into every candle. We choose only clean, sustainable ingredients, because creating a cozy, healthy home environment for you is our greatest mission."