Brand Tone

Friendly and Approachable, Comfort-focused and Reassuring, Playful and Lighthearted, Relatable

Brand Values

• •Comfort
• •Quality
• •Customer Satisfaction
• •Versatility & Practicality
• •Joy and Relaxation

Best Practices

• •Create a "Voice & Tone" Guide: Document the identified brand tone (friendly, comfort-focused, playful, relatable) with examples of "do's and don'ts" for all team members or agencies creating content. Include preferred vocabulary (e.g., "cozy," "snug," "warm," "relax") and phrases to avoid.
• •Prioritize "Comfort" in Messaging: Ensure the core value of comfort is woven into all communications. Every piece of copy should, in some way, evoke the feeling of warmth, softness, and relaxation that the CoziHoodie provides.
• •Use Relatable, Everyday Language: Avoid overly formal or technical jargon. Speak to the audience in a conversational manner, as if talking to a friend about a great product they’d love. Use contractions and an approachable style.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how happy customers describe the product in their reviews and social media posts. Mirroring their language can make the brand feel more authentic and connected to its community.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram story, a Facebook ad, or a customer service email, the tone should remain consistent. This builds brand recognition and trust. Regular audits of content across platforms can help ensure this.

Social Perception

Highly Positive for Comfort and Coziness, Seen as a Desirable Gift Item, Good Quality for the Price, Associated with Relaxation and Leisure, Engaged Community (especially on Instagram)

Copy Examples

• •Facebook/Instagram Ad: "Warning: May cause extreme coziness! 😉❄️ Our CoziHoodie isn't just a hoodie, it's a wearable hug. Perfect for movie marathons, chilly mornings, or just because. Snag yours and embrace the snuggle! #CoziHoodie #UltimateComfort #WearableBlanket"
• •Website Product Description Snippet: "Imagine the softest cloud and your favorite warm blanket combined. That's the CoziHoodie. Crafted with premium, cruelty-free fleece, it's your go-to for instant relaxation, wherever you are. One size fits all the good vibes."
• •Email Subject Line for a Promotion: "Your Cozi Escape Awaits! ✨ (Plus, a Treat Inside!)"
• •Instagram Caption (with UGC): "Look at @[UserHandle] absolutely rocking their CoziHoodie! 😍 That's what we call peak comfort. Thanks for sharing the cozy vibes! Tag us in your Cozi moments to be featured. #CoziCommunity #StayCozy #CustomerLove"
• •Pinterest Pin Description: "Unlock ultimate relaxation. 🗝️ Our oversized wearable blanket is your new best friend for chilly nights and lazy days. Soft, warm, and oh-so-Cozi. Perfect for gifting (or self-gifting!). #CozyAesthetic #Loungewear #HyggeLife #CoziHoodie"