Brand Tone

Elegant & Artistic, Story-Driven & Meaningful, Quality-Conscious & Detailed, International & Cultured, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Artistic Expression & Individuality
• •Storytelling & Emotional Connection
• •Cultural Integration
• •Customer Focus (implied in customization)
• •Growth and Shared Journey

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document COXIVIVIAMO's core values, mission, target audience, and define the brand personality (e.g., elegant, artistic, sincere, worldly). Include "do's and don'ts" for language, specific evocative words to use (e.g., "artistry," "legacy," "bespoke," "narrative"), and words to avoid (e.g., overly casual slang, generic hype).
• •Emphasize Storytelling: Consistently weave narratives into product descriptions, social media posts, and marketing materials. Connect the inspiration behind collections to universal emotions or experiences, reinforcing the "designer who writes poetry with jewelry" concept.
• •Highlight Craftsmanship and Quality with Specificity: Instead of generic claims, use descriptive language that conveys the skill involved and the quality of materials. For example, "hand-set micro-pavé diamonds" is more impactful than "beautiful diamonds." Mention the years of experience of craftsmen when relevant.
• •Maintain an Elegant and Slightly Formal Register: While being approachable, the language should consistently reflect the high-end nature of the products. Avoid overly casual or colloquial language. Focus on sophisticated vocabulary and well-structured sentences.
• •Ensure Consistency Across All Platforms: Whether it's a product description, an Instagram caption, a TikTok video overlay, or an email newsletter, the core tone and messaging should remain consistent. Regularly review content across all channels to ensure alignment with the brand voice guide. This includes visual consistency that complements the written tone.

Social Perception

As a High-End Niche Brand, Artistically Driven, Internationally Influenced, Limited Public Reviews, Positive for those who engage

Copy Examples

• •Product Ad (Instagram/Facebook): "Where artistry meets legacy. Each COXIVIVIAMO piece is not merely jewelry, but a whispered story, handcrafted to be treasured. Discover the [Collection Name] – born from inspiration, meticulously shaped by master artisans. #CoxiViviamo #HandmadeJewelry #ArtOfAdornment #TimelessElegance"
• •Brand Story Snippet (Website About Page): "At COXIVIVIAMO, we believe jewelry is a language of its own – a way to speak of life's poetry without words. Founded in Rome, nurtured by global influences, and brought to life by the hands of seasoned craftsmen, our creations are intimate expressions of 'the way we live.' Each design carries a narrative, an emotion, an invitation to connect."
• •Email Marketing (New Collection Launch): "Dear [Customer Name], Unveil the soul of our newest collection: [Collection Name]. Inspired by [briefly state inspiration, e.g., 'the resilience of ancient forests'], each piece is a testament to enduring beauty and the meticulous skill of our artisans. Experience the story woven into every facet. Explore [Collection Name] now."
• •Bespoke Service Highlight (Website/Brochure): "Your story, exquisitely told. COXIVIVIAMO’s bespoke service transforms your unique vision into a tangible treasure. Collaborate with designer Corine Liu to create a piece that is not only a reflection of your individuality but a future heirloom, handcrafted with unparalleled precision and the finest materials."
• •Social Media Caption (Focus on Craftsmanship): "The journey of a COXIVIVIAMO jewel: from a spark of an idea to a meticulously handcrafted reality. Our artisans dedicate hours to perfecting every curve, every setting, ensuring your piece embodies both exceptional quality and profound meaning. #Craftsmanship #LuxuryJewelry #DesignerJewelry #TheWayWeLive #DetailsMatter"