Brand Tone

Elegant, Poetic, and Sincere

Brand Values

• •Artisanal Craftsmanship
• •Cultural Fusion
• •Connection with Nature
• •Personal Expression and Legacy
• •Community and Belonging

Best Practices

• •Always connect the product back to the core brand philosophy of "The way we live" or jewelry as a "language of life." This reinforces the brand's purpose beyond just selling accessories.
• •Continue to draw metaphors and descriptive words from the natural world (e.g., "whisper," "dance," "resilience," "radiance"). This maintains the poetic and elegant tone.
• •When mentioning the blend of Eastern and Western aesthetics, do so with purpose. Use the collection names in their original languages alongside the translation to reinforce the brand's unique identity.
• •Regularly use words like "handcrafted," "meticulously," "sincere," and "artisan." This reminds the audience of the human touch and value behind each piece.
• •Address the audience as "collectors" or members of the "COXI community." Use inclusive and welcoming language to foster the sense of belonging that is central to the brand's values.

Social Perception

Curated and Niche

Copy Examples

• •Where ancient story meets modern elegance. Our Ginkgo 銀杏 collection captures the enduring spirit of nature in polished 18K gold plate. Each piece is a whisper of resilience and a testament to timeless beauty. Wear a symbol of life's quiet strength. #COXIVIVIAMO #TheWayWeLive #GinkgoJewelry
• •A Toast to Life. Inspired by the god of revelry, the Bacchus 酒神 collection blends rich, colorful agate with the warmth of handcrafted gold. This is more than jewelry; it is a celebration of life's vibrant moments. Discover the collection and find your reason to celebrate.
• •Welcome to the inner circle. As a COXIVIVIAMO collector, you are part of a world where jewelry is a language and beauty is a way of life. In the workshop, Corine Liu is bringing a new story to life, inspired by the winter sky. We are thrilled to share a first look with you soon. Thank you for being part of our journey.
• •Crafted to dance in the light, our Butterfly 舞蝶 earrings are a delicate dialogue with nature. Each wing is meticulously shaped from 18K gold-plated silver, capturing a fleeting moment of grace. Let them rest upon you as a gentle reminder of transformation and the beauty of the journey. A sincere expression of life, handmade for you.
• •Founded on the principle of 'The Way We Live,' COXIVIVIAMO transforms jewelry into a poetic language. Designer Corine Liu fuses Eastern and Western sensibilities to create handcrafted pieces that resonate with the natural world and our inner lives. Each collection is a sincere invitation to find belonging and express your unique story through timeless design.