Brand Tone

Knowledgeable & Expert, Community-Focused & Long-Standing, Service-Oriented & Adaptable, Direct & Approachable, Enthusiastic (for sports)

Brand Values

• •Heritage & Tradition
• •Customer Service
• •Quality & Expertise
• •Adaptability & Modernization
• •Community Connection

Best Practices

• •Leverage Your Heritage: Consistently weave in the 1872 establishment date and community roots into 'About Us' sections, social media profiles, and occasional posts to build trust and highlight longevity.
• •Showcase Expertise: Continue creating content (videos, blog posts, social media highlights) that demonstrates product knowledge and the value of specialized services. Feature staff experts.
• •Emphasize Customer Service & Adaptability: Share stories or examples of how you've helped customers or adapted services. Make it easy for customers to ask questions and get personalized help, both online and in-store.
• •Maintain an Approachable & Enthusiastic Voice: Keep the friendly, direct tone seen in YouTube videos across all communications. Let the genuine passion for sports shine through. Use language that resonates with local athletes and families.
• •Integrate Online and Offline: Ensure messaging is consistent between the physical store, the Shopify site, and all social media channels. Promote in-store events/services online and vice-versa to create a cohesive brand experience.

Social Perception

Established Local Go-To, Specialized Expertise, Traditional Retailer with Online Presence, Supportive of Local Sports

Copy Examples

• •Headline: Since 1872, Your Game Is Our Passion. Body: From the latest hockey gear to custom team uniforms, Cowing Robards Sports has been outfitting Alexandria's athletes for generations. Our experts are here to help you find exactly what you need. Stop by or shop online!
• •Headline: Gear Up Like the Pros. Advice You Can Trust. Body: Looking for that perfect baseball glove or the newest Under Armour tech? As your authorized dealer for top brands, we offer more than just products – we offer expert advice and services like glove re-lacing and skate sharpening. Visit Cowing Robards Sports today!
• •Headline: More Than a Store. We're Your Team HQ. Body: Cowing Robards Sports: Your one-stop for team apparel, custom embroidery, screen printing, and awards. We handle it all in-house to ensure your team looks its best. Let's get your season started right!
• •Headline: Fresh Drops & Fan Favorites! Body: The latest [Brand Name, e.g., '47 Brand] caps and [League, e.g., NFL] fan gear just landed at Cowing Robards Sports! Plus, check out our 'Glove of the Month' for exclusive finds. Don't miss out – shop now!
• •Headline: Need It? We've Got It. Or We'll Get It! Body: At Cowing Robards Sports, customer service is key. If you don't see what you're looking for, just ask! We special order items all the time. We're here to meet your needs. Call us or visit our Alexandria store.