Tono de Marca

Aspirational yet accessible, authentic, tasteful, practical, warm, and inviting.

Valores de Marca

• •Accessibility
• •Thoughtful Curation
• •Sustainable & Functional Design
• •Timeless Style
• •Customer-Centricity

Mejores Prácticas

• •Lead with "Curated," Not "Cheap": While affordability is a key value, the language should always emphasize the thoughtfulness and quality of the selection. Use words like "attainable," "thoughtfully priced," and "accessible design" instead of "cheap" or "discount."
• •Embrace the Imperfect: When describing vintage or artisan pieces, highlight their unique character. Phrases like "one-of-a-kind," "handcrafted details," and "perfectly imperfect" reinforce authenticity.
• •Speak to the Solution: Frame products as solutions for modern living. For example, instead of just "small vase," use "the perfect vase for your work-from-home desk" or "a pop of style for that empty nook." This aligns with their value of functional design for small spaces.
• •Maintain a Consistent Visual Aesthetic: All photography and videography should adhere to the warm, rustic, and natural light aesthetic seen on the website and Instagram. This visual consistency is as important as the written tone.
• •Tell the Story: For artisan or unique vintage pieces, briefly share their story where possible. "Sourced from a small market in..." or "Handcrafted by an artisan who..." adds immense value and reinforces the brand's curated nature.

Percepción Social

Perceived as a niche, boutique retailer for rustic, vintage, and farmhouse aesthetics. Customers appreciate the curated selection. Appealing to a younger, budget-conscious, and style-aware demographic, including first-time homeowners and renters.

Ejemplos de Copy

• •Small space, big personality. Our ORLA Round Vintage Vase proves that you don't need a mansion to make a statement. Curated for real homes, priced for real life. #Vintagedecor #SmallSpaceLiving #SustainableStyle
• •RUSTIC & ATTAINABLE Design-forward pieces with timeless charm. Thoughtfully priced for your home.
• •Give your favorite plant a home with character. The ZINA Planter Bowl, crafted from galvanized zinc, brings a touch of rustic charm to any corner. Perfect for adding a hint of green to your kitchen, living room, or even your desk. Functional, stylish, and effortlessly timeless.
• •Don't Just Decorate. Curate. ✨
• •From bland... to bespoke. // Affordable, artisan decor. // Shipped to your door. // cow.company - Style that feels like home.