Brand Tone

Authentic, Proud, Modern, Stylish, Community-Oriented, Engaging, Approachable, Friendly, Slightly Edgy/Spirited

Brand Values

• •Heritage & Tradition
• •Quality
• •Community
• •Authenticity
• •Customer Satisfaction
• •Appreciation for Service

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., authentic, modern, spirited, community-focused) with examples of do's and don'ts.
• •Know Your Audience: Understand the language, interests, and values of the modern western lifestyle enthusiast. Use slang and references that resonate authentically (e.g., "y'all," rodeo terms if appropriate for the context) but avoid forced or outdated clichés.
• •Prioritize Authenticity: Let the Texas roots and genuine appreciation for cowboy culture shine through. Avoid overly corporate or generic language. Tell stories that connect with the lifestyle.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and product descriptions is aligned. Whether it's a TikTok caption or a product detail page, it should feel like it's coming from the same brand.
• •Inject Personality (with a wink): Don't be afraid to show some spirit and a bit of that "Gunpowder & Whiskey" edge where appropriate, like in product names or more informal social media posts. Balance the respect for tradition with a fresh, modern feel.

Social Perception

Positive among Retailers, Engaged Customer Base, Seen as a genuine Western Brand, Associated with the Rodeo/Bull Riding Scene

Copy Examples

• •Texas Grit, Modern Style. Our New Headwear Collection is Here – Find Your Cool.
• •Y'all are lookin' sharp! @[username] showin' us how it's done in the [Product Name]. Tag #CowboyCoolSupply for your chance to be featured next. #WesternStyle #Community
• •Crafted for the open range and the city streets. This ain't just a tee, it's a piece of the modern West. Soft, durable, and damn comfortable. Wear it proud.
• •Ride Into Savings 🤠 Your Favorite Cowboy Cool Gear On Sale Now!
• •Born in Texas, Cowboy Cool is more than just apparel – it's a nod to the timeless spirit of the West, redesigned for today. We're building a community that values authenticity and isn't afraid to kick up a little dust.