Brand Tone

Aspirational & Elegant, Helpful & Customer-Oriented, Quality-Focused & Confident, Enthusiastic & Positive

Brand Values

• •Quality
• •Aesthetics & Style
• •Customer Satisfaction
• •Comfort
• •Variety/Choice

Best Practices

• •Use enthusiastic and positive language to highlight sales and product features.
• •Emphasize the quality and durability of materials in product descriptions.
• •Focus on how products enhance the aesthetic appeal and comfort of the home.
• •Maintain clear and accessible customer support channels (e.g., WhatsApp, phone).
• •Showcase a wide variety of options to cater to different customer preferences.

Social Perception

Positive customer experiences leading to satisfaction with product quality and appearance, a trustworthy perception reinforced by accessible contact information and clear return policies.

Copy Examples

• •Transform your home into an elegant and refined space with our premium carpets!
• •Experience the guaranteed quality and vibrant colors of our durable carpets.
• •Need help choosing the perfect carpet? Contact our friendly customer support team via WhatsApp or phone!
• •Don't miss our amazing sales event! Get up to -40% off on selected carpets.
• •Discover the soft and comfortable texture of our carpets, designed to add a touch of luxury to your home.