Brand Tone

Artistic & Creative, Approachable & Friendly, Feminine & Delicate, Boho-Chic & Modern Desert, Empowering, Curated & Thoughtful

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Creativity & Artistry
• •Customer Connection & Experience
• •Empowerment
• •Joy & Inspiration
• •Accessibility
• •Supporting Small & Local

Best Practices

• •Embrace "Approachable Elegance": Use language that is sophisticated and appreciative of quality craftsmanship but also warm, inviting, and not intimidating.
• •Weave in the "Modern Desert Boho" Vibe: Incorporate descriptive words that evoke the Palm Springs landscape and a free-spirited, stylish aesthetic
• •Highlight the "Handcrafted & Curated" Story: Regularly remind customers of the in-house creation of many jewelry pieces and the thoughtful selection process for other items.
• •Focus on Empowerment and Individuality: Craft messages that make customers feel good about expressing themselves through Covet's pieces.
• •Maintain a Friendly and Informative Voice: Whether it's explaining the benefits of gold-filled jewelry, sharing styling tips, or describing a new product, the tone should be helpful, enthusiastic, and like a trusted friend offering good advice.

Social Perception

Covet Palm Springs is perceived as a stylish and unique boutique offering high-quality, handcrafted jewelry and a well-curated selection of gifts and home goods. Customers appreciate the friendly and knowledgeable staff, particularly the owner Adrienne Wiley. The permanent jewelry service is a popular and positively reviewed offering, noted for being a fun experience with a good selection of chains. The modern desert vibe and boho-spirit are recognized and appreciated, fitting well with the Palm Springs aesthetic. The brand is seen as a go-to for delicate, feminine, and layerable jewelry. Being a Black woman-owned business is a noted aspect of their identity.

Copy Examples

• •Desert daydreams and delicate layers. ✨ Our handcrafted 14kt gold-filled necklaces are made to mix, match, and tell your unique story. Find your signature stack at Covet Palm Springs. #CovetPS #PalmSpringsJewelry #HandcraftedLuxury #DesertBoho
• •More than just jewelry. Covet Palm Springs curates unique gifts, artisan home decor, and apparel that bring a touch of modern desert charm to your life. Visit our Uptown oasis in the Flannery Exchange! #ShopLocalPS #PalmSpringsGifts #CuratedStyle #CovetHome
• •Get Zapped! ✨ Experience Palm Springs' original permanent jewelry bar. Choose your chain, add a charm, and wear your story. Effortless, timeless, uniquely you. Book your spot at Covet PS! #PermanentJewelryPalmSprings #CovetForever
• •Meet the Maker! 🌵 This month, we're thrilled to feature [Artisan Name]'s stunning ceramic planters, embodying the desert's raw beauty. Discover unique, handcrafted treasures that elevate your space, exclusively at Covet Palm Springs. #ArtisanMade #PalmSpringsStyle #SupportSmall
• •Adorn yourself with intention. Our travel-inspired jewelry is handcrafted with love in Palm Springs, designed to empower and inspire. Delicate, feminine, and perfect for every occasion. Explore the Covet collection. #CovetJewelry #BohoChic #HandmadeInPalmSprings #FeminineStyle