Brand Tone

Aspirational yet Accessible, Curated and Stylish, Friendly and Engaging, Sustainable and Conscious, Playful and Exciting

Brand Values

• •Sustainability
• •Curation & Quality
• •Accessibility & Inclusivity
• •Customer Experience
• •Community Focus
• •Animal Welfare
• •Passion for Fashion & Resale

Best Practices

• •Embrace "Aspirational yet Accessible": Always balance showcasing high-value items with relatable, everyday pieces. Use language that is stylish and appreciative of quality, but also inclusive and welcoming. Avoid overly exclusive or intimidating jargon.
• •Highlight Sustainability Naturally: Weave the message of sustainable fashion into posts about specific items or the joy of consignment. It should feel like an inherent benefit of shopping/consigning with Covet, not a lecture.
• •Inject Personality and "The Thrill": Use enthusiastic and slightly playful language. Words like "discover," "treasure," "gem," "crush," and "swoon" can convey the excitement of finding unique pieces. Share the "thrill of the hunt."
• •Stay Visually Cohesive but Authentic: Maintain a clean, appealing aesthetic for product shots. On platforms like TikTok, embrace more behind-the-scenes, authentic content featuring staff or the owner, which aligns with the friendly, neighborhood feel.
• •Educate and Engage: Clearly explain the consignment process, highlight the quality of items, and showcase the benefits of shopping secondhand. Respond to comments and DMs promptly and with the established friendly and helpful tone. Promote user-generated content if customers share their finds.

Social Perception

Positive Reputation, Treasure Trove, Stylish and Trendy, Growing and Successful, Valued Consignment Option, Mixed Staff Interactions (Location Dependent), Trusted for Luxury (with visible authentication)

Copy Examples

• •Spotted in Southie: this timeless [Designer Name] beauty just landed. ✨ Sustainable style never looked so chic. Ready to make it yours? DM us to purchase or visit our South Boston store – she won't wait forever! #CovetBoston #SustainableLuxury #BostonConsignment #DesignerFinds #[DesignerName]
• •(Upbeat music, quick cuts of various new items – a dress, shoes, jewelry) Your closet called, it's craving a Covet update! 😉 Fresh drops across all our stores this week – from everyday gems to coveted designer pieces. What will you discover? #CovetBoston #ThrillOfTheHunt #BostonShopping #SustainableFashion #NewArrivals #ShopLocalBoston
• •Give Your Wardrobe a Second Act! Consign with Covet Boston and turn those pre-loved pieces into cash or store credit. It's stylish, sustainable, and simple. Learn more and find your nearest drop-off! [Link to Consignment Page] #CovetConsign #CircularFashion #BostonStyle
• •At Covet, we believe great style is personal. That's why we curate pieces for every moment – from that perfect pair of everyday jeans to a show-stopping designer dress. Mix, match, and express yourself, sustainably. Explore what's new in-store this week! #CovetEveryday #LuxuryConsignment #BostonBoutique
• •(Visually appealing graphic with sale details) 🎉 SAVE THE DATE! 🎉 Our famous $5 Bin Sale is BACK at all Covet locations on [Date]! Incredible finds, unbeatable prices. Get ready for the ultimate treasure hunt! Tag a friend who needs to know! 📍Southie | Beacon Hill | Back Bay | South End #CovetSale #BostonDeals #ThriftGems #SustainableSteals