Brand Tone

Practical and Problem-Solving, Friendly and Approachable, Lifestyle-Oriented, Confident and Reassuring

Brand Values

• •Enjoyment of Outdoor Living
• •Practicality and Convenience
• •Protection and Well-being
• •Quality and Safety
• •Innovation

Best Practices

• •Focus on the "Why": Always connect the product features back to the core benefit for the customer – enjoying their outdoor beverages without worry or hassle. Emphasize the enhanced experience.
• •Use Simple, Evocative Language: Employ clear, concise, and friendly language. Use words that evoke the positive feelings associated with outdoor relaxation and enjoyment (e.g., "relax," "enjoy," "worry-free," "fresh," "perfect").
• •Maintain a Problem/Solution Framework: Much of the current successful messaging highlights a common outdoor drinking problem and presents Drink Tops™ as the straightforward, effective solution.
• •Incorporate Lifestyle Imagery and Scenarios: Write copy that allows customers to visualize themselves using the product in enjoyable outdoor settings (picnics, patios, by the pool, wineries).
• •Consistent Call to Action/Tagline: Regularly use the "Just cover, sip, and enjoy!" tagline or similar calls to action that reinforce the ease and benefit of the product. Ensure messaging across all platforms (website, social media, product descriptions) is harmonious.

Social Perception

Positive Customer Reviews, Problem Solver, Good for Outdoor Activities, Aesthetic Appeal

Copy Examples

• •Headline: Stop swatting, start sipping! Body: Pesky bugs ruining your perfect patio moment? Drink Tops™ are here to save your sips! Our easy-to-use silicone covers seal your glass with a simple tap, keeping the unwanted out and the delicious in. Relax and enjoy every drop. #DrinkTops #OutdoorLiving #BugFreeDrinks
• •Headline: Your Outdoor Drink's Best Friend. Body: From backyard BBQs to sunny picnics, Drink Tops™ ensure your beverage stays fresh and debris-free. Made from food-grade silicone, they're durable, reusable, and stylish too! Just cover, sip, and enjoy the great outdoors, worry-free. #CoverSipEnjoy #DrinkEssentials
• •Headline: Wine Lover's Outdoor Essential. Body: Don't let fruit flies or falling leaves spoil your vino! Our ventilated Drink Tops™ for wine glasses protect your pour while allowing it to breathe. Enhance your winery visits or alfresco evenings. Cheers to protected perfection! #WineAccessories #OutdoorEntertaining #DrinkTopsWine
• •Headline: Peace of Mind in Every Sip. Body: Worried about what might land in your drink when you're not looking? With Drink Tops™, enjoy your lemonade, iced tea, or cocktail without a care. Practical, colorful, and effective – the simple solution for smarter outdoor sipping. #ProtectedSips #CoverwareEssentials #OutdoorRelaxation
• •Headline: Keep the Fizz, Ditch the Flies! Body: Enjoying a canned beverage outside? Our Drink Tops™ can covers fit snugly to keep your drink fresh, fizzy, and free from unwanted guests. Perfect for park days, beach trips, or just relaxing on the porch. Grab yours and sip securely! #CanCover #OutdoorReady #DrinkTops