Brand Tone

Empowering, Chic, & Inclusive

Brand Values

• •Inclusivity & Diversity
• •Style Beyond Size
• •Curated Quality
• •Empowerment
• •Authenticity

Best Practices

• •Ensure language is welcoming and representative of all women within your size range and beyond, avoiding exclusionary terms.
• •Highlight the design, fabric, and versatility of the garments, rather than solely focusing on the size aspect. The style is the story, the inclusive sizing is the standard.
• •Use active, positive language that inspires confidence. Frame fashion as a tool for self-expression and empowerment.
• •Reflect the minimalist aesthetic in your copy – be clear, concise, and elegant. Avoid overly trendy jargon unless it truly aligns with a specific campaign.
• •Reinforce #BeYourCoverstory across platforms to build community and brand recognition around your core message of self-celebration.

Social Perception

Positive & Respected, Pioneering & Necessary, Trusted by Influencers, Advocate for Inclusivity

Copy Examples

• •Headline: Beyond Labels. Beyond Limits. Just Style. Body: Discover curated fashion for sizes 10-28 that celebrates you. Because true style knows no boundaries. #BeYourCoverstory
• •Instagram Caption (with a model in a new dress): Effortless chic, designed for every story. Our latest arrival is here to make you feel as incredible as you are. Tap to explore the collection.
• •Email Subject: Redefine Your Wardrobe: Style That Empowers. Email Body Snippet: At Coverstorynyc, we believe your clothes should be a reflection of your unique brilliance. Explore pieces that are as versatile, confident, and stylish as you are.
• •Product Description Snippet (for a versatile blazer): The power piece your wardrobe has been waiting for. Expertly tailored for a flawless fit (sizes 10-28), this blazer isn't just an item of clothing—it's a statement. Modern, minimalist, and made for you to own every room.
• •Facebook Ad Copy: Stop searching, start styling. Coverstorynyc delivers chic, modern fashion for sizes 10-28 directly to your door. Experience the difference of a perfectly curated wardrobe. Shop now and #BeYourCoverstory.