Brand Tone

casual, trendy, youth-focused, energetic, and informal, leveraging pop culture with simple, direct, and action-oriented language.

Brand Values

• •Self-Expression and Customization
• •Trend-Following
• •Perceived Value
• •Protection with Style

Best Practices

• •Embrace Youthful Language: Continue using a casual, energetic tone. Incorporate relevant slang, emojis, and pop culture references that resonate with a younger audience, but ensure it feels authentic to the brand.
• •Lead with Style, Follow with Function: Capture attention with the design first. Once you have their interest, reassure them with the protective features.
• •Create Urgency with Offers: Persistently highlight value-driven promotions like "Buy 2, Get 1 Free" or "Limited Edition Drop." This encourages immediate action and reinforces the brand's value proposition.
• •Leverage User-Generated Content (UGC): Actively encourage customers to share photos of their cases on social media. Re-posting UGC builds social proof and community, which can help counteract the negative third-party reviews and build genuine trust.
• •Maintain a Unified Brand Voice: Whether writing for the website, an ad, or a social media post, the voice should be consistently upbeat and focused on self-expression. Create a simple brand voice guide to ensure all copy, regardless of the writer, feels like it comes from coversbuy.com.

Social Perception

The social perception is polarized: internally positive with high customer satisfaction on their site, but externally cautious due to low trust scores from third-party scam detection websites.

Copy Examples

• •Unleash your Cursed Energy. ⚡️ Protect your iPhone with the power of Jujutsu Sorcerers. Our new glass cases are shockproof, feature anti-fade prints, and look epic. Tap to shop the collection! #JujutsuKaisen #AnimeMerch #PhoneCase #Coversbuy
• •Don't settle for a boring phone case. From anime to custom names, coversbuy.com has a unique design for you. Made with a durable 9H glass back and a protective soft grip. ✨ Buy any 2 cases and get 1 FREE! Shop now and express yourself.
• •STYLE. PROTECTION. PRICE. Why choose? Get all three. Our glass cases offer premium protection with designs you won't find anywhere else. Shop our 'Buy 2, Get 1 Free' offer today!
• •Stop scrolling! Your phone is naked. 😱 Dress it up with our new drop. Glossy finish. Scratch-proof glass. And designs that actually get noticed. What are you waiting for? Link in bio! coversbuy.com
• •Hey [Customer Name], we're back with more! We've just added 50+ new designs to our collection, including [New Anime/Movie] and fresh aesthetic patterns. As a thank you for being part of the CoversBuy family, get an exclusive look before anyone else. Your phone deserves an upgrade! [Shop New Arrivals Button]