Brand Tone

Authentic & Sincere, Warm & Compassionate, Story-driven, Proudly American & Local, Quality-focused

Brand Values

• •Family
• •Faith
• •Community & Giving Back
• •Authenticity & Transparency
• •Quality & Craftsmanship
• •Stewardship & Agriculture
• •Hope & Comfort

Best Practices

• •Always Lead with the Story: Continuously weave the narrative of the family farm, the inspiring dream, and the 'Cotton with a Cause' mission into all communications. This authenticity is their strongest asset.
• •Emphasize 'Cultivate': Use this core verb from their mission statement in various contexts – cultivating quality, relationships, hope, and understanding of agriculture.
• •Highlight Local & American-Made: Consistently remind customers that products are grown on their South Carolina farm and crafted in partnership with Carolina textile businesses. This appeals to values of supporting local economies and American craftsmanship.
• •Maintain a Warm, Empathetic, and Sincere Voice: Whether in product descriptions, social media posts, or customer service interactions, the tone should reflect the compassion and genuineness that defines their 'Cotton with a Cause' initiative.
• •Showcase Real People and Processes: Use imagery and storytelling that features the family, the farm, the cotton fields, and the local artisans. This reinforces transparency and the human element behind the brand.

Social Perception

Trusted & Respected, Heartwarming & Inspiring, High-Quality American-Made, Ethical & Purpose-Driven

Copy Examples

• •Headline: Wrap Yourself in a Story of Hope. Our Cotton, Your Comfort. Body: From our South Carolina fields to your home, every Covered in Cotton throw is a piece of our family's journey. Crafted with care and a commitment to giving back, feel the warmth of 100% American cotton.
• •Headline: More Than Just a Blanket. It's a Hug from the Farm. Body: Rooted in three generations of family farming, our cotton is grown with love and crafted into a legacy of comfort. With every purchase, you’re supporting American craftsmanship and sharing hope with families in need through our 'Cotton with a Cause' mission.
• •Headline: The Gift of Comfort, Grown & Sewn in the Carolinas. Body: Looking for a gift that truly means something? Our luxurious cotton throws and towels are made from the finest fibers from our own farm, supporting local artisans every step of the way. Give a gift that warms the heart and home.
• •Headline: Cultivating Comfort, Sharing Hope. That’s Covered in Cotton. Body: Inspired by a dream and woven with faith, our cotton products are a testament to the enduring spirit of family and farming. Experience the natural softness and join us in our mission to cover children's hospital patients with warmth and love.
• •Headline: From Our Farm, For Your Family. Pure Cotton, Pure Comfort. Body: Discover the simple luxury of 100% locally grown cotton. Our blankets and home textiles are thoughtfully designed and sustainably crafted, bringing the authentic comfort of the American South to your everyday moments.