Brand Tone

Positive & Confident, Community-Oriented, Direct & Informative

Brand Values

• •Modesty
• •Fitness & Activity
• •Comfort & Quality

Best Practices

• •Be Authentic and Relatable in Social Media: Share user-generated content (with permission).
• •Respond to comments thoughtfully.
• •Use language that feels genuine and connected to the community you are building.
• •Emphasize comfort, coverage, and suitability for various activities.
• •Clearly state the features and benefits, such as materials and fit.

Social Perception

Positive within Niche, Growing Market Awareness, Community Connection

Copy Examples

• •Shop the collection today!
• •Designed for performance, crafted for comfort, inspired by you.
• •Follow us @coveredfit3804 for inspiration and updates!
• •Comfy, covered and cute.
• •Building a supportive sisterhood.