Brand Tone

Inspirational, Sincere, and Feminine, characterized by gentle, uplifting, and personal language.

Brand Values

• •Faith-Centered
• •Empowerment through Identity
• •Community and Connection
• •Beauty and Purpose

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core mission. Whether it's a social post or a product description, weave in the message of faith, prayer, and intrinsic worth. This reinforces the brand's unique value proposition.
• •Use "You-focused," Inclusive Language: Address the customer directly and personally (e.g., "Hello Ladies!", "I am praying for you"). This creates a direct, one-on-one connection that builds trust and community.
• •Maintain a Gentle and Uplifting Tone: The language should always be positive, encouraging, and gentle. Avoid aggressive sales tactics or urgent "buy now" language. The tone should feel like an invitation, not a demand.
• •Incorporate Storytelling: Continue to share the brand's origin story and the inspiration behind collections. People connect with narratives, and the story of "coveredbycolby" is its most powerful differentiator.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are the same on the website, social media, email, and any in-person marketing materials. This consistency builds a strong, recognizable, and trustworthy brand identity.

Social Perception

The public perceives "coveredbycolby" as a heartfelt and authentic brand, a small business with a meaningful mission beyond just selling jewelry. Customers, especially those sharing its faith, feel a strong connection to its message. For a broader audience, it is seen as offering pretty, handcrafted jewelry with a positive and uplifting story, and a respected member of its community.

Copy Examples

• •More than just an accessory. It’s a small reminder that you are loved, you are worthy, and you are wonderfully made. Walk in that confidence today. ✨ #coveredbycolby #faithandfashion
• •Shine From the Inside Out. Each bracelet in our collection is designed with love and prayed over. Find the perfect piece that speaks to your heart and complements your God-given glow. Shop now and mix & match your story! #handmadejewelry #christiangifts #coveredinprayer
• •It started with a simple prayer: to use a gift for His glory. Covered by Colby was born from a desire to create beautiful things that do more than just adorn—they remind. Each piece is a testament to the beauty He creates in His time and a celebration of the woman you were created to be. Thank you for being part of this journey.
• •Hello lovely! We’re so excited to share our newest collection with you. Inspired by the promise of new beginnings, each piece is designed to be a delicate touch of beauty for your day. We hope you find something that makes you smile and reminds you of how cherished you are.
• •A little joy, delivered monthly. Our earring subscription is more than just jewelry—it's a monthly reminder to celebrate yourself and your faith. Each month, receive a unique, hand-picked pair of earrings, lovingly designed and covered in prayer, sent straight to your door. The perfect gift for you or a friend!