Brand Tone

Artistic & Expressive, Passionate, Modern & Trendy, Quality-Conscious, Culturally Aware/Appreciative

Brand Values

• •Originality: Offering unique designs that stand out.
• •Creativity: Celebrating artistic expression.
• •Personal Expression: Enabling customers to showcase their individuality.
• •Quality: Providing durable and protective phone cases.
• •Passion for Art & Culture: Integrating artistic and cultural themes into everyday products.

Best Practices

• •Emphasize Individuality and Expression: Consistently use language that empowers customers to showcase their unique style and personality through their choice of phone case. Words like 'your story,' 'unique,' 'express,' 'personalize,' and 'statement' are key.
• •Highlight Artistic Inspiration: Regularly reference the artistic and cultural themes behind the designs. Use descriptive language that evokes the essence of each collection (e.g., 'timeless elegance of antiquity,' 'bold energy of urban art,' 'serene minimalism').
• •Balance Aesthetics with Function: While the artistic aspect is central, always subtly weave in the message of quality and protection. Phrases like 'durable style,' 'art that protects,' or 'beauty meets brawn' can achieve this.
• •Maintain a Passionate and Enthusiastic Voice: Let the brand's origin story—a passion for art, design, and technology—shine through. Use vibrant, engaging language rather than purely transactional terms.
• •Stay Visually Aligned: Ensure that the copy is always complemented by high-quality visuals (product photography, lifestyle images) that reflect the artistic and stylish nature of the products. The tone of the visuals and text should be harmonious.

Social Perception

Customers value uniqueness and self-expression, aesthetic appeal, and connection to interests, displaying affiliations with art, pop culture, or specific cultural styles. Users on TikTok are interested in visually appealing cases that reflect trends and cultural identity.

Copy Examples

• •Headline: Your Phone: Protected. Your Style: Expressed. Cover Culture. Body: Don't just cover your phone, celebrate your unique taste. Our artist-designed cases transform your tech into a statement piece. Explore collections inspired by urban art, timeless antiquity, vibrant pop culture, and more. Find the design that tells your story.
• •Social Media Post (Image: A flat lay of a phone with a vibrant 'Art Urbain' case next to art supplies): Unleash your inner artist. 🎨 Our Urban Art collection brings the street to your fingertips. Quality protection meets bold design. What does your style say? #CoverCulture #ArtUrbain #ExpressYourself #PhoneCaseArt #FashionTech
• •Product Description (for a 'Japonisant' case): Echoes of the East. Immerse yourself in the serene beauty and intricate details of our Japanese-inspired collection. Crafted with passion, designed for distinction, and built for daily life. Let your case be a conversation starter.
• •Email Subject Line: Stand Out. Artistically. Email Body Snippet: Tired of blending in? At Cover Culture, we believe your phone case should be as original as you are. Born from a love of design and a passion for quality, our cases offer more than protection—they offer a canvas for your personality. Discover new arrivals!
• •Website Banner Text: Cover Culture: Where Art Meets Your Mobile. Sub-text: Original designs, premium protection. Define your style.