Brand Tone

Trendy, Youthful, Enthusiastic, Passionate, Informative, Helpful, Promotional, Sales-Oriented, Approachable, and Friendly

Brand Values

• •Accessibility to Trends: Providing customers with "it-products" and popular brands seen in media and with influencers.
• •Wide Selection: Offering a broad range of products across makeup, skincare, and haircare from many different brands.
• •Value for Money: Frequently promotes sales, discounts, and competitive pricing.
• •Customer Engagement: Actively uses social media and influencer marketing to connect with their audience.
• •Norwegian Presence: Emphasizes being a Norwegian online store.

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality (e.g., youthful, enthusiastic, helpful, trendy), key vocabulary (and words to avoid), grammar preferences, and use of emojis/humor. Share this guide with everyone creating content.
• •Know Your Audience on Each Platform: While maintaining a core brand voice, adapt the specific dialect and style to suit the platform and its primary user base (e.g., TikTok's fast, playful style vs. potentially more detailed info on Facebook or email).
• •Prioritize Authenticity and Enthusiasm: Copy should sound genuinely passionate about beauty and the products offered. Avoid overly corporate or stiff language. Let the excitement for trends and new items shine through.
• •Be Visually Consistent with Your Copy: Ensure the tone of the copy matches the visual elements used in posts and ads. Bright, trendy visuals should be paired with equally energetic and modern copy.
• •Listen and Adapt (but stay true to core values): Monitor how your audience responds to different types of messaging. While it's good to adapt to what resonates, ensure that the tone always aligns with the brand's fundamental values of being a go-to source for trendy, accessible beauty. Address customer service concerns transparently and professionally, even if the general marketing tone is more playful.

Social Perception

Recognized for a wide selection of brands and products, often offers good deals and fast shipping. Strong social media following and influencer collaborations. However, there are concerns regarding customer service, expired products, and inconsistent customer experience. The aim is to reinforce the positive aspects while addressing customer service concerns transparently and professionally.

Copy Examples

• •✨OMG! ✨ Say hello to your new obsession! 😍 The [Product Name] just landed at Coverbrands, and we're already SO in love! 💖 Get that flawless glow/perfect pout/amazing hair you've been dreaming of. SWIPE UP to shop before it's gone! 🛍️ #Coverbrands #NewCollection #BeautyMustHave #JustLanded #[BrandName]
• •Tired of breakouts ruining your vibe? 😭👋 Meet the [Product Name]! 🌟 This K-Beauty secret weapon calms, clears, and conquers blemishes. ✨ Get yours at Coverbrands.no and say BYE to bad skin days! 👇 Link in bio! #AcneSolution #KBeauty #ClearSkin #Coverbrands #SkincareGoals
• •Hello, Beauties! 💖 Your makeup bag called, it wants an upgrade! 😉 Explore THOUSANDS of faves from top brands at Coverbrands.no. From skincare saviors to makeup must-haves, we've got you covered! Plus, get 1-3 days delivery! 🚚 Shop now and treat yourself! 👉 [Link to Website] #CoverbrandsNorge #BeautyHaul #OnlineShopping #Makeup #Skincare
• •🔥 HOT DEALS ALERT! 🔥 Up to 50% OFF your fave beauty brands at Coverbrands! 💄 Hey [Customer Name], don't miss out! 🏃‍♀️💨 Our BIGGEST sale of the season is ON NOW! Stock up on essentials from [Brand X], discover new faves from [Brand Y], or finally try that [Product Type] everyone's talking about. Limited time only – shop smart, look fabulous! ✨
• •[Influencer Name] ❤️ Coverbrands! Shop [Influencer]'s top beauty picks now! ✨ Get inspired and discover her must-have products for that signature look. Perfect for your next glam session or everyday glow-up! [Link to curated page] #CoverbrandsX[Influencer] #InfluencerFaves #BeautyInspo