Brand Tone

Helpful & Solution-Oriented, Innovative & Clever, Relatable & Friendly, Empathetic, Quality-Conscious

Brand Values

• •Innovation & Problem-Solving
• •Functionality & Practicality
• •Quality & Durability
• •Customer Satisfaction
• •Sustainability
• •Giving Back
• •Creating Inspired Spaces

Best Practices

• •Always frame communication around solving the customer's problem of garment organization. Emphasize the 'aha!' moment the product provides.
• •Weave in mentions of the patented design, awards, recycled materials, and durability as reasons to believe, rather than just features.
• •Acknowledge the common frustration of closet disorganization. Share the founder's story or customer testimonials to build connection.
• •Focus on the positive outcome of using Cove products – a calm, organized, and inspiring space that makes life a little easier.
• •Ensure product benefits, how-to-use information, and key differentiators are communicated clearly and concisely, especially in product descriptions and FAQs.

Social Perception

Positive, Innovative Problem-Solver, High Quality but Premium Priced, Effective, Appreciation for the Founder's Story

Copy Examples

• •Headline: Stop the Dress Drag! Reclaim Your Closet with Cove. Body: Tired of maxi dresses sweeping your closet floor? Our patented hangers lift and protect your longest garments, creating space and calm where chaos used to be. Discover the 'genius' solution for a perfectly organized wardrobe. Call to Action: Shop Now & Transform Your Closet!
• •Headline: Finally! A Hanger as Smart as Your Style. Body: You invest in beautiful long dresses and jumpsuits – don’t let your closet undo your efforts. Cove’s innovative, non-slip hangers are designed to keep them pristine, wrinkle-free, and perfectly organized. Made with recycled materials, because smart can also be sustainable. Call to Action: Upgrade to Cove Hangers.
• •Headline: From Closet Chaos to Calm Confidence. That's the Cove Effect. Body: Imagine opening your closet to see every long garment perfectly hung, accessible, and immaculate. Our award-winning hangers make it possible. It's more than organization; it's peace of mind, starting in your cove. Call to Action: Find Your Calm. Shop Cove.
• •Social Media Post: Image/Video: A satisfying before-and-after shot of a closet organized with Cove hangers. Text: Game Changer Alert! ✨ Say goodbye to bunched-up dresses and hello to a beautifully organized closet. Our patented Long Garment Hangers are here to rescue your wardrobe (and your sanity!). What long garment are you excited to hang perfectly? Tell us below! #CreateYourCove #ClosetOrganization #ProblemSolved #HomeHacks
• •Email Subject: Your Long Dresses Called – They Want a Cove Hanger. Body: Let's be honest, your beautiful maxi dresses, flowing skirts, and chic jumpsuits deserve better than being crammed or dragging on the floor. The Cove Hanger is the innovative solution you (and your clothes) have been waiting for. Experience the difference of smart design and create a closet you love. P.S. We're made from recycled materials and give back with every purchase! Call to Action: Give Your Garments the Upgrade They Deserve.