Brand Tone

Helpful, Encouraging, Appreciative, Customer-Focused.

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Creativity
• •Helpfulness
• •Reliability

Best Practices

• •Use clear and concise language to describe products, emphasizing their quality and ease of use.
• •Incorporate customer testimonials to build trust and credibility.
• •Differentiate the brand from high-fashion connotations by highlighting the DIY/craft supply aspect.
• •Create content that inspires creativity and showcases the potential of the rhinestones.
• •Maintain a consistent brand voice across all platforms, focusing on helpfulness and customer satisfaction.

Social Perception

Positive among direct customers, potential for confusion with high-fashion. Aim to clarify the brand as a DIY/craft supply provider.

Copy Examples

• •"Unleash your creativity with our high-quality rhinestones! Perfect for all your DIY projects."
• •"'As expected, good quality!' - Just one of the many satisfied customers. Order yours today!"
• •"We're here to help you bring your creative visions to life. Fast shipping and excellent customer service guaranteed."
• •"Discover the sparkle! Our rhinestones are perfect for adding a touch of elegance to any craft project."
• •"Join our community of crafters and share your dazzling creations!"