Brand Tone

Empowering, Trendy, Approachable, Inclusive, Playful (on TikTok)

Brand Values

• •Affordability
• •Style & Trendiness
• •Customer Empowerment & Confidence
• •Quality (within its price point)
• •Community Building
• •Inclusivity

Best Practices

• •Embrace “Diva” Language (Positively): Continue using empowering and confident terms like "diva," "queen," "fierce," "bold," and "confident" authentically. This resonates with the brand's established voice.
• •Highlight Affordability with Value: Always pair mentions of "affordable" with the value a customer receives – trendy styles, confidence-boosting wear, good quality for the price. Avoid sounding "cheap"; instead, focus on "smart" or "savvy" style.
• •Be Visually Consistent: Ensure all imagery (website, social media) reflects the trendy, vibrant, and confident aesthetic. Showcase diversity in models to reinforce inclusivity.
• •Engage Authentically: Continue the personal and approachable interaction seen in customer service and the owner's story. Respond to comments and messages with a friendly, helpful, and empowering tone.
• •Stay Current and Energetic: Keep up with trends not just in fashion items but also in social media content styles (especially TikTok). Maintain an energetic and slightly playful voice where appropriate (like on TikTok), while keeping a more polished but still friendly tone on the website and Facebook.

Social Perception

Positive Customer Experiences, Go-To for Trendy Affordable Fashion, Body Positive & Inclusive, Personal & Relatable, Fashionable and Statement-Making

Copy Examples

• •Instagram Post (New Arrival - Dress): "Stop scrolling, Diva! 🔥 Your next obsession just landed. This dress isn't just a look, it's a MOOD. Ready to own every room you walk into? Tap to shop and unleash that confidence! #CoutureForYou #NewCollection #StatementPiece #AffordableGlam"
• •Facebook Ad (General): "Why blend in when you were born to stand out? ✨ At Couture For You, we bring you the hottest trends that won't break your budget. Feel fierce, bold, and beautiful in every piece. Shop our latest collection now and join our VIP Diva group for exclusive deals! #TrendyFashion #AffordableStyle #BeBold #CoutureForYou"
• •TikTok Video Caption (Outfit Inspo): "Serving looks & confidence, that’s the Couture For You way! 😉💅 Obsessed with this new set – comfy, chic, and totally YOU. Get yours and show 'em what you’re made of! #CoutureForYouBabe #PlusSizeFashion #TrendyOutfits #OOTD #FeelGoodFashion"
• •Website Banner (Sale): "Treat Yourself, Queen! 👑 Major savings on a VIBE. Get those statement pieces you’ve been eyeing at prices you’ll love even more. Limited time – don't miss out on affordable fierceness! #Sale #FashionDeals #CoutureForYou #StyleSteals"
• •Email Subject Line (New Collection): "🔥 Fresh Drops: Your Confidence Boost Has Arrived!" (Email body: "Hey Diva, get ready to update your 'fits with the latest head-turners from Couture For You! We've curated pieces that are all about empowering you to feel like the queen you are, without the royal price tag. Shop New Arrivals now!")