Brand Tone

Aspirational, Sophisticated, Friendly, Approachable, Eclectic, Whimsical, Passionate, and Knowledgeable

Brand Values

• •Quality & Design-Led Curation
• •Customer Focus & Service
• •Heritage & Family Roots
• •Adaptability & Growth
• •Inspiration & Uniqueness

Best Practices

• •Embrace "Whimsical Sophistication": Balance aspirational language with words that convey charm and personality.
• •Highlight the Family & Heritage Aspect: Weave in the "family-run" narrative and the brand's history.
• •Focus on Uniqueness and Discovery: Emphasize that Courthouse Interiors offers items that are "hard to find", "unique", or "not found anywhere else."
• •Maintain a Helpful and Approachable Voice: Keep the tone inviting, encourage interaction, and share customer testimonials.
• •Be Visually Descriptive and Evocative: Use copy that paints a picture and evokes emotion. Describe the "character," "charm," or "story" an item can bring to a space.

Social Perception

Trusted Retailer, Excellent Customer Service Provider, Source of Unique & Beautiful Items, Efficient (Especially Internationally), Good Value (for the quality and uniqueness), Aspirational yet Accessible

Copy Examples

• •Homepage Banner: Discover the Extraordinary for Your Home. At Courthouse Interiors, we believe every room should tell a story. Explore our family-curated collection of design-led furniture, whimsical wares, and timeless treasures that bring personality and charm to your space. Let's make your house a home, beautifully.
• •Product Description (for a unique vase): More than just a vase, it's a conversation starter! This delightfully quirky piece from [Brand Name] is crafted with [material/detail] and is guaranteed to add a touch of playful elegance to any corner. Perfect for showcasing your favourite blooms or standing alone as a testament to your unique style. Go on, embrace the whimsical!
• •Social Media Post (Instagram - image of a beautifully styled room): Dreaming of a space that’s uniquely *you*? ✨ We’re passionate about finding those special pieces that transform a house into a home full of character. From statement furniture to the smallest curious object, discover inspirational homeware that reflects your personality. P.S. Our friendly team is always here via live chat if you need a little design advice! #CourthouseInteriors #DesignLedLiving #UniqueHomeware #FamilyRunBusiness #HomeInspo
• •Email Subject Line (for a new collection): Just In: Fresh Finds & Whimsical Wonders for Your Home! Email Body Snippet: Hello [Customer Name], Get ready to be inspired! Our latest collection has just landed, brimming with unique designs and those charmingly quirky pieces you won't find anywhere else. As a family business, we handpick every item, searching for quality, character, and that little something special. Explore what's new and let your home reflect your story.
• •About Us Snippet (condensed for a brochure or social profile): From our family to yours, Courthouse Interiors is a treasure trove of design-led homeware and whimsical finds. Nestled in a historic Somerset merchant's house since 1998, and now online, we're dedicated to helping you discover unique pieces that bring joy and personality to your home. Expect beautiful quality, friendly service, and a touch of the delightfully unexpected.