Brand Tone

Passionate & Enthusiastic, Appreciative & Sentimental, Quality-Oriented & Artistic, Personal & Customization-Focused, Community-Oriented, Helpful & Customer-Centric

Brand Values

• •Passion for Golf
• •Quality & Craftsmanship
• •Personalization & Individuality
• •Memory & Sentimentality
• •Customer Satisfaction
• •Artistic Representation

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Passionate, Appreciative, Quality-Oriented, Personal, Community-Oriented, Helpful) with specific examples of 'do's and don'ts' for language, phrasing, and even emoji use across different platforms.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a golf map, talk about the memories it represents, the passion for the game it evokes, or the thoughtfulness behind it as a gift. Connect with the emotion.
• •Use Golf-Specific Language Authentically: Incorporate golf terminology where appropriate, but ensure it feels natural and inclusive, not alienating to someone buying a gift who might not be a die-hard player. The passion should be evident.
• •Highlight Quality and Artistry Consistently: Whether describing the paper, the printing process, or the design detail, reinforce the premium, artistic nature of the products. Use words like 'meticulously crafted,' 'stunning detail,' 'archival quality,' 'artistic representation.'
• •Encourage and Feature User Stories: Actively solicit and share customer experiences, photos, and testimonials. Frame these stories in the brand's appreciative and community-oriented tone, celebrating their customers' passion for golf and their connection to the prints. This reinforces the sentimental value.

Social Perception

A provider of unique and high-quality gifts for golfers, A specialist in golf-related art and memorabilia, A brand that understands golfers, Detail-oriented and professional, A source for personalized and meaningful items

Copy Examples

• •Instagram Post (Image of a custom map print): "From his first birdie to that unforgettable round with Dad. Every course tells a story. What's yours? ⛳️ Capture the memory forever with a custom map print of your favorite fairway. #GolfCoursePrints #CustomGolfMap #GolfMemories #GiftForGolfers #GolfArt"
• •Website Homepage Banner: "More Than a Map. It's a Masterpiece of Your Memories. Discover meticulously designed golf course prints or create your own custom piece. The perfect tribute to your favorite game. #GolfCourseArt #PersonalizedGolfGifts #GolfDecor"
• •Facebook Ad (Targeting partners/family of golfers): "Searching for the ultimate gift for the golfer who has everything? Give them a stunning, custom print of the course they cherish. It's not just a gift, it's a piece of their passion. Design yours today! #GolfGifts #UniqueGolfPresents #Coursemapprints #FathersDayGolf #ChristmasForGolfers"
• •Product Description (For a popular course like Augusta): "Relive the roars and the reverence of Augusta National. Our artistically rendered map print captures the iconic beauty and challenge of this legendary course. A must-have for any true golf aficionado. Printed on premium archival paper for lasting beauty. #AugustaNational #GolfLegends #GolfCourseArt #ManCaveDecor #GolfHistory"
• •TikTok Video Caption (Showcasing a fast-motion design process ending with the final print): "Watch the magic happen! ✨ From digital design to stunning wall art – this custom [Course Name] print is ready to bring back some epic golf memories! 🤩 What course should we design next? 👇 #GolfTikTok #CustomArt #GolfCourseDesign #GiftIdeas #GolfLife #Coursemapprints"