Brand Tone

Sophisticated & Elegant, Design-Focused & Aspirational, Minimalist & Clean, Understated Luxury

Brand Values

• •Design Excellence: Prioritizing aesthetics and the visual appeal of their products, aiming to elevate tech accessories to design objects.
• •Quality Craftsmanship: Emphasizing the use of premium materials like Italian leather and Belgian linen.
• •Seamless Integration: Creating products that blend effortlessly and stylishly into the user's home and lifestyle.
• •Elevating the Everyday: Transforming a utilitarian object (a charger) into a more enjoyable and aesthetically pleasing part of daily life.
• •Simplicity & Functionality (with an emphasis on design): While design is paramount, the products aim to offer convenient wireless charging.

Best Practices

• •Prioritize Design Language: Always weave in words that evoke style, elegance, craftsmanship, and seamless integration (e.g., "curated," "refined," "minimalist," "artisanal," "bespoke feel," "effortless").
• •Focus on the "Why," Not Just the "What": Don't just describe a wireless charger; explain how it enhances a space, simplifies a routine, or adds a touch of understated luxury. Connect the product to a lifestyle.
• •Maintain an Elegant & Sophisticated Vocabulary: Avoid overly casual slang or overly technical jargon. The language should be accessible yet refined, reflecting the premium nature of the products.
• •Visual-Verbal Harmony: Ensure the copy consistently complements the highly aesthetic and minimalist visuals used in marketing. The words should paint a picture that aligns with the imagery.
• •Develop a Brand Voice Guide: Create a document outlining key terminology, "do's and don'ts" for language, and examples of on-brand messaging to ensure consistency across all writers and platforms. This guide should emphasize the brand's commitment to design and quality materials.

Social Perception

Customers and media widely acknowledge COURANT for its beautiful design and high-quality materials. They are seen as a brand that makes tech accessories look good in a home setting. The brand is perceived as being in the higher-end segment of the market, with products often considered a luxury or an investment in home aesthetics. While design is a strong positive, some users question if the charging performance and technological features always justify the premium price point, with some mentioning slower charging speeds or particularities with phone placement. The aesthetic appeal and premium feel make the products popular as gifts.

Copy Examples

• •Headline: Beyond Power. Beyond Expectation. Body: Courant reimagines charging, transforming an everyday necessity into an element of pure design. Discover accessories that don’t just power your life, they enhance it.
• •Headline: The Art of Unplugging. Body: Experience the seamless elegance of Courant. Crafted from the finest Italian leather, our wireless chargers integrate flawlessly into your considered space. Effortless power, beautifully delivered.
• •Headline: Curated for Your Lifestyle. Body: Your home is a reflection of your taste. Courant ensures even your technology speaks the same language of sophistication and minimalist design. Charge beautifully.
• •Headline: Detail Driven. Design Led. Body: At Courant, every stitch, every material, every curve is intentional. We believe technology should not only perform, but also inspire. Elevate your essentials.
• •Headline: Simply Charge. Beautifully. Body: Free your space from clutter and your mind from complexity. Courant offers an intuitive charging experience, wrapped in unparalleled style. This is tech that feels like home.