Brand Tone

Empowering, Nurturing, and Authentic

Brand Values

• •Natural and Safe Ingredients
• •Holistic Well-being
• •Ethical and Conscious Practices
• •Customer Experience
• •Inclusivity

Best Practices

• •Lead with Empowerment: Start with words and phrases that inspire confidence and strength. Use the "Be Strong. Be Brave. Feel Beautiful." tagline as a guiding star.
• •Emphasize the 'Why': Always connect the products back to the founder's authentic story. Remind customers that the brand was born from a real need for safe, effective skincare.
• •Use Nurturing Language: Incorporate words like "handcrafted," "lovingly," "nourish," "gentle," and "holistic" to reinforce the caring, nurturing aspect of the brand.
• •Highlight Core Values: In every piece of content, try to weave in at least one of the core values: natural ingredients, vegan, cruelty-free, or eco-conscious. This repetition builds a strong brand identity.
• •Speak to a 'Pampering Journey': Frame the use of the products not as a chore, but as an enjoyable 'spa day' or 'pampering journey' that customers can experience at home, promoting both relaxation and results.

Social Perception

Effective products, high-quality natural focus, and trustworthy and responsive customer service.

Copy Examples

• •Your skin deserves to feel strong, nourished, and courageous. Our new Whipped Body Butter is more than just a moisturizer; it's a handcrafted ritual of self-love. Made with natural, skin-loving ingredients to give you a glow that’s as brave as you are. #BeBrave #NaturalSkincare #HandcraftedWithLove
• •Headline: Nature Meets Beauty. Your Skin Will Thank You. Body: Tired of harsh chemicals and empty promises? At Courageous Beauty Spa, we believe in the power of nature. Our products are handcrafted, vegan, and cruelty-free because we know that true beauty is about feeling good, inside and out. Discover the difference that real ingredients make.
• •Headline: Be Strong. Be Brave. Feel Beautiful. Sub-headline: Experience handcrafted, all-natural skincare created to nourish your skin and celebrate your strength. Lovingly formulated for long-term health and radiance.
• •Subject: A Story of Courage (and Really Great Skin) Body: It all started with a personal mission: to create skincare that was safe, natural, and effective for my own family. That mission grew into Courageous Beauty Spa. Every product is handcrafted with the same care and scientific knowledge, meant to give your skin the nurturing it deserves. Welcome to our family!
• •Title: Radiance-Boosting Turmeric Ginger Honey Soap Description: 'Unleash your skin's natural brilliance. This handcrafted soap is a powerhouse of nature's best, designed to gently cleanse while addressing skin health. Turmeric and ginger work to even tone, while honey provides natural moisture for a complexion that looks and feels courageously radiant. Vegan, gentle, and effective.'