Brand Tone

Approachable and Broadly Appealing, Modern and Engaging, Service-Oriented and Trustworthy, Enthusiastic and Passionate

Brand Values

• •Variety and Selection
• •Value/Competitive Pricing
• •Customer Satisfaction
• •Community/Engagement (especially online)
• •Accessibility
• •Tradition (with a modern twist)

Best Practices

• •Develop a Unified Brand Voice Guide
• •Know Your Audience, Segment Your Tone (Slightly)
• •Prioritize Clarity and Value
• •Foster Enthusiasm and Authenticity
• •Listen and Adapt

Social Perception

Generally Positive Online Store Experience, Seen as a Resource for Variety, Engaging for a Younger Audience through Influencers, Potential for Confusion/Negative Perception due to Similarly Named Entities, Mid-Range Popularity

Copy Examples

• •Headline (Website/Email): Your Next Favorite Drink is Waiting. Explore Thousands of Spirits & Wines at Prices You'll Love. Shop CWSpirits!
• •Social Media Post (Instagram - with an image of a vibrant cocktail): Cheers to the weekend! 🥂 What are you mixing up? Find all your go-to spirits and discover new gems at CWSpirits.com. Great selection, even better prices. #CWSpirits #WeekendVibes #CocktailHour #OnlineLiquorStore
• •TikTok Video Concept Caption (Influencer unboxing a rare whiskey): 🤯 WOAH! HUGE shoutout to @cwspirits for this find! Been looking EVERYWHERE for this! They seriously have everything. Link in bio to snag yours before it's gone! #CWSpirits #RareWhiskey #Unboxing #WhiskeyLover #MustTry #Ad
• •Product Description Snippet (for a craft gin): Tired of the same old G&T? Elevate your evening with [Craft Gin Name]! Handcrafted with unique botanicals like [mention 1-2 unique botanicals], it’s a journey for your tastebuds. Perfect for a classic martini or adventurous new cocktails. Find your new go-to at CWSpirits – exceptional taste, delivered.
• •Email Subject Line (Promotional): 🎉 Price Drop Alert! Your Favorite [Brand/Type] + Discover Something New at CWSpirits!