Brand Tone

Inspiring and Supportive, Knowledgeable and Authentic, Practical and Down-to-Earth, Friendly and Approachable, Passionate

Brand Values

• •Quality
• •Sustainability and Eco-Friendliness
• •Health and Wellness
• •Self-Reliance and Traditional Skills
• •Authenticity and Realness
• •Community and Support

Best Practices

• •Emphasize 'Real' and 'Authentic': Consistently use language that reflects genuine experience and passion. Phrases like 'tested in our kitchens,' 'recipes we use ourselves,' and 'real food for real people' reinforce authenticity.
• •Maintain a Supportive and Encouraging Voice: Frame copy to empower and guide customers, rather than just selling products. Use encouraging words, offer tips, and share knowledge freely.
• •Highlight Quality and Durability Naturally: Instead of just stating 'high quality,' explain why it's quality – 'built for forever,' 'passes the 'use it every day' test,' 'developed and tested in our own kitchens.'
• •Integrate Sustainability and Health Values: Weave in the benefits of natural living, eco-friendly practices, and health without being preachy. For example, 'cook your food in natural, non-toxic materials' or 'plastic-free packaging for a healthier planet.'
• •Foster a Sense of Community: Use inclusive language ('we're here with you,' 'join our journey,' 'let's make together') to build a connection with the audience, making them feel part of the Country Trading Co family.

Social Perception

Positive Customer Feedback, Trusted Resource, High-Quality and Durable, Eco-Conscious, Supportive and Knowledgeable

Copy Examples

• •Headline: Rediscover Real Food. Create with Country Trading Co. Body: Tired of store-bought? We believe the best food is made by real people, in real kitchens – just like yours. Explore our quality tools and kits, tested in our own homes, to help you craft delicious, healthy food from scratch. From tangy sourdough to creamy homemade yogurt, let's get making! #RealFoodRealKitchens #SustainableLiving
• •Headline: Built for Your Kitchen, Designed for Life. Body: At Country Trading Co, 'good enough' isn't in our vocabulary. We create durable, practical tools for fermenting, baking, cheese making and more, that we love and use every single day. Invest in quality that lasts and join our journey towards a more self-reliant, flavourful life. #QualityKitchenware #MadeToLast
• •Headline: Your Partner in Natural Living. Body: Embrace a healthier, more sustainable lifestyle without the fuss. Our thoughtfully designed products help you make delicious, natural foods at home – from nourishing ferments to wholesome preserves. Plus, we’re committed to plastic-free packaging, because what’s good for you should be good for the planet too. #EcoFriendlyHome #SelfReliant
• •Headline: From Our Garden to Your Table (Skills Included!). Body: Ever dreamed of making your own cheese or baking the perfect artisan loaf? We’re more than just supplies; we’re your supportive guide. With our tested recipes and easy-to-follow instructions, you’ll be a maker in no time. Because everyone deserves to experience the joy of creating their own food. #LearnToMake #CulinaryJourney
• •Headline: Join the Country Trading Co Family! Body: We’re passionate foodies, gardeners, and makers, just like you! Follow us for daily inspiration, tried-and-true recipes, and tips to help you on your culinary adventures. Let’s make and grow great food, together. #GrowMakeBake #HomegrownGoodness