Tono de Marca

Personal, crafty, proud, approachable, community-oriented, friendly, accessible, bold, and unapologetic.

Valores de Marca

• •Individuality and Self-Expression
• •Passion and Craftsmanship
• •Community
• •Entrepreneurial Spirit

Mejores Prácticas

• •Lead with Passion: Always frame the products as creations born from a love of the craft. Use words like "handcrafted," "passion," and "labor of love" to maintain the brand's origin story.
• •Speak to the "Savage" Identity: Use strong, proud, and confident language. The word "Savage" should connote a bold pride in one's lifestyle, not aggression. Phrases like "unapologetically you," "untamed spirit," and "boldly crafted" will resonate with the target audience.
• •Emphasize Customization and Individuality: Consistently highlight that the products are personalized. Use calls to action like "Design Yours," "Make it Your Own," and "Tell Your Story" to empower customer creativity.
• •Maintain a Personal, Small-Business Feel: Address the audience directly using "you" and "your." Share behind-the-scenes content and customer stories to foster a sense of community and transparency. Avoid corporate jargon.
• •Stay True to the Countryside Aesthetic: Incorporate themes of rural life, family, and the outdoors into the copy. Use language that evokes the feeling of being in the country, connecting the products to the lifestyle they represent.

Percepción Social

A small, personable business with a niche market, creating quality, custom-made products for a specific lifestyle; perceived positively by its customer base and not as a large, impersonal corporation.

Ejemplos de Copy

• •Your life is one-of-a-kind. Your tumbler should be too. From the school run to the deer stand, carry a cup that’s as bold as you are. Design your own Countryside Savage tumbler today and let your story shine.
• •Built for the backroads and bonfires, our 40oz tumbler is more than just a cup—it’s a statement. Each one is custom-made, a tribute to the wild, and a celebration of where you come from. Keeps your coffee hot, your sweet tea cold, and your spirit untamed.
• •Countryside Savage: Handcrafted. Heartfelt. Unapologetically You. Discover our collection of custom tumblers that celebrate your roots.
• •Another custom creation heading out the door! 🔥 We loved bringing this design to life for a fellow country soul. What can we create for you? #countrysidesavage #customtumbler #shopsmall
• •Tired of Boring Cups? Unleash Your Inner Savage.