Brand Tone

Authentic, Warm & Personal, Confident & Proud, Stylish & Chic, Approachable

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Individuality
• •Customer Focus & Satisfaction
• •Authenticity & Texan Heritage
• •Reliability & Trust
• •Supporting Small Business

Best Practices

• •Infuse copy with genuine warmth and a touch of Texan pride.
• •Consistently highlight that each item is handcrafted, a 'statement piece,' and distinct.
• •Write conversationally, as if speaking directly to a valued friend.
• •Frame Countryside Co. items as more than accessories – they are extensions of the customer's personality and confidence.
• •Ensure the overall tone remains approachable and true to the 'small business' ethos.

Social Perception

Customers perceive Countryside Co. very positively, particularly regarding product quality and aesthetics. The brand is recognized for its efficient service and 'personal touch.' It is identified with Western style, blending 'Texas grit' with 'glamour.'

Copy Examples

• •Ride in Style. Genuine Texas Craftsmanship, Undeniable Glamour. Discover the latest from Countryside Co.
• •This isn't just a purse; it's a piece of the heart of Texas. Hand-tooled with passion and designed to tell your unique story, the [Purse Name] brings authentic grit and effortless glamour to your every day. Make your statement.
• •✨ Fresh off the workbench & ready for you! ✨ Each Countryside Co. piece is crafted with love and a touch of Texas sass. Which one is calling your name? #CountrysideCo #TexasGlam #CowhidePurse #WesternChic #ShopSmallLove
• •Hey [Customer Name], Just a Little Texas Thank You From Countryside Co.!
• •Here at Countryside Co., we believe style comes from character. Born in the heart of East Texas, we pour our spirit into every handcrafted bag and accessory, creating unique pieces that blend rugged grit with a touch of glamour. We’re more than just a brand; we’re a small business with a big heart for quality and a personal connection with you, our valued customer.