Brand Tone

friendly, knowledgeable, and customer-focused

Brand Values

• •Quality and Affordability
• •Customer Satisfaction & Support
• •Expertise and Passion
• •Wide Range & Customization
• •Community/Personal Connection

Best Practices

• •Always Use Welcoming and Approachable Language: Start and end communications in a friendly manner. Phrases like "Welcome to our store," "We're here to help," and "Thanks for your support" reinforce a positive connection.
• •Showcase Expertise Without Being Pretentious: Share knowledge and experience naturally within product descriptions and advice. Highlight the years in business and understanding of different equestrian disciplines.
• •Emphasize the 'Why' Behind the Business: Remind customers that they are supporting a passionate, family-run business that genuinely values them. This builds a stronger emotional connection than just focusing on transactions.
• •Incorporate Customer Stories and Testimonials: Use real customer photos and feedback in marketing materials (with permission). This validates the brand's claims about quality and service from an authentic voice.
• •Maintain a Helpful and Solution-Oriented Approach: Whether it's finding a specific product or offering advice, ensure the tone conveys a genuine desire to assist the customer in meeting their needs.

Social Perception

Customers generally perceive the brand positively, appreciating the quality of the products, especially custom gear and saddles. The personal touch and knowledgeable service provided by Jess and Maryanne are often highlighted in positive feedback. The brand is seen as a "one-stop online saddlery store" that caters to a wide array of equine needs, from various disciplines to pet supplies. They are recognized as a retailer for various established equine brands. Their long-standing presence (since 2001) likely contributes to a perception of reliability and experience in the equestrian community.

Copy Examples

• •Ride with confidence! 🐴 Our family at Country Scene Saddlery is here to help you find the perfect, quality gear at prices you'll love. Your passion is our passion!
• •From trail rides to the show ring, we've got you covered. With decades of experience, we source and craft only the best for you and your horse. What are you looking for today?
• •Your horse deserves the best, and so do you! ✨ Explore our custom saddles and wide range of equestrian supplies. We're real people who care about your ride.
• •Tired of searching everywhere? Country Scene Saddlery is your one-stop shop for all things equine, plus pet supplies! Friendly advice and top-notch products, guaranteed.
• •Big thanks to our amazing customers for sharing their #CountrySceneStyle! We love seeing our gear in action. Tag us in your photos – you make our day!