Brand Tone

Authentic, Heartfelt, Unapologetically Patriotic, informal, relatable, approachable, genuine, speaking from the heart.

Brand Values

• •Patriotism
• •Faith and Family
• •American Craftsmanship
• •Country Lifestyle
• •Personalization and Authenticity

Best Practices

• •Lead with Shared Values: Always frame your message around the core values of patriotism, family, faith, and hard work. The product is the proof of these values, not just an item for sale.
• •Use Authentic, Relatable Language: Employ a conversational and heartfelt tone. Use words like "y'all," "folks," and "heartland" to connect with the audience on a personal level. Avoid cold, corporate jargon.
• •Tell a Story: Every product, especially a personalized one, has a story. Use copywriting to hint at these stories—the family gatherings, the military service, the quiet moments of faith—that the products will become a part of.
• •Highlight "Made in the USA": This is a key differentiator and a point of pride for your customers. Mention it frequently in product descriptions, social media bios, and advertisements to reinforce quality and patriotism.
• •Incorporate User-Generated Content (UGC): Encourage customers to share photos of their products in their homes. Feature this content in your marketing and use their own words and testimonials to build social proof and reinforce the brand's community feel.

Social Perception

Perceived as a genuine and high-quality brand that allows customers to express their personal and patriotic values. Customers feel a strong connection to the brand's mission and products. For its niche audience, the brand is a symbol of a cherished lifestyle and belief system, not just a retailer.

Copy Examples

• •It's more than a flag. It's a promise. A reminder of the values we hold dear. Our custom metal art is crafted right here in the USA, for patriots who believe in faith, family, and freedom. Show us where you hang your pride. #CountryProud #MadeInUSA
• •Sunsets, sweet tea, and a home that tells your story. Our personalized pieces are made for front porches, family rooms, and every space where memories are made. Tap to create your own tradition. #AmericanHome #FamilyTradition #WallArt
• •This isn't just a piece of metal. It's a testament to the hardworking hands that built this country. Forged with American steel and personalized with your family's name, it's a symbol of the legacy you're building every single day. Built to last, just like your values.
• •From our workshop to your wall. That's how we turn American-made steel into something you'll treasure forever. What would your sign say? Drop it in the comments! #CustomDecor #MetalArt #Handcrafted
• •For the Proud. By the Proud. 🇺🇸 Get 15% Off Our Patriots Collection.