Brand Tone

Warm and Inviting, Authentic and Passionate, Appreciative and Customer-Focused, Comforting and Nurturing, Informative and Helpful

Brand Values

• •Quality Craftsmanship
• •Natural Materials
• •Sustainability and Eco-Friendliness
• •Tradition and Heritage
• •Comfort and Well-being
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Emphasize Comfort and Coziness: Always use words that evoke feelings of warmth, softness, relaxation, and security (e.g., snuggle, cozy, gentle, embrace, calm, peace).
• •Highlight Natural Quality and Heritage: Consistently refer to the natural fibres, the craftsmanship, and the history behind the products. Use terms like "pure wool," "natural fibres," "historic mills," "traditionally woven," "crafted with care."
• •Speak with Authenticity and Passion: Let the genuine love for the products and their origins shine through. Share the story and the "why" behind the brand.
• •Maintain a Warm and Friendly Voice: Address the customer in a welcoming and approachable manner. Use contractions where appropriate to make the copy feel more personal and less formal, but maintain an overall sense of quality.
• •Focus on the "Slow Living" Lifestyle: Connect the products to the benefit of a more relaxed, mindful, and comfortable way of life. Encourage customers to savour moments of peace.

Social Perception

A provider of high-quality, luxurious wool products, Trustworthy and reliable, A brand with a personal touch, Ethical and mindful, A source of comfort and coziness

Copy Examples

• •Facebook/Instagram Post: "Wrap yourself in pure comfort. Our merino wool throws, crafted in historic mills, are more than just blankets – they're an invitation to slow down, snuggle up, and savour the moment. Discover your perfect cozy companion. #CountryMouse #WoolBlanket #SlowLiving #NaturalComfort #HomeComforts"
• •Product Description Snippet (for a colourful throw): "Add a vibrant touch of warmth to your home with our [Pattern Name] lambswool throw. Woven with care from the finest natural fibres, its rich colours and soft embrace promise to brighten chilly evenings and become a cherished part of your everyday moments. Feel the heritage, enjoy the comfort."
• •Email Newsletter Subject Line: "Cozier Days Are Here ✨ Discover Our Latest Wool Arrivals!" Email Body Snippet: "Hello [Customer Name], As the seasons shift, there's nothing quite like the timeless comfort of pure wool. At Country Mouse, we believe in the simple joy of snuggling up with a beautifully crafted throw, made with passion and a deep respect for nature and tradition. Explore our new collection of [New Product Category, e.g., 'earth-toned merino blankets'] and find the perfect piece to make your home a haven of warmth..."
• •Website Banner: "Experience the Gentle Embrace of Natural Wool. Crafted with Tradition, Designed for Your Comfort. Shop Country Mouse."
• •Blog Post Introduction: "In a world that often feels too fast, finding moments of quiet warmth is a true luxury. At Country-Mouse, we believe that the simple act of draping a soft wool throw over your shoulders can be a gentle reminder to pause and reconnect. Today, let's explore how the natural beauty and timeless appeal of wool can transform your living space into a sanctuary of calm..."