Brand Tone

Authentic & Heartfelt, Curated & Quality-Driven, Supportive & Community-Focused, Inspiring & Aspirational (in a down-to-earth way), Trustworthy & Established

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Provenance
• •Support for Small Businesses & Artisans
• •Authenticity & Heritage
• •Community

Best Practices

• •Embrace Storytelling: Go beyond product features; share the narrative of the artisans, the inspiration behind their work, and the traditional techniques used. This reinforces authenticity and heritage.
• •Highlight Core Values Consistently: Weave in keywords and phrases related to \"British-made,\" \"artisan,\" \"handcrafted,\" \"sustainable,\" \"quality,\" and \"small business\" across all communications to reinforce brand identity.
• •Maintain a Warm and Inviting Tone: Use language that is approachable, friendly, and evokes the charm and comfort of country living. Avoid overly corporate or impersonal jargon.
• •Focus on \"Curated\" and \"Hand-Picked\": Emphasize the selective nature of the marketplace to reassure customers about the quality and uniqueness of the products they are browsing.
• •Foster Community Through Language: Address both customers and artisans as part of the \"Country Living community.\" Use inclusive language and encourage interaction, whether it's sharing their purchases or artisans sharing their process.

Social Perception

Trusted Curator, Champion of Small & Local, Aspirational Lifestyle Extension, Positive for Artisans, Areas for Improvement

Copy Examples

• •Homepage Banner: \"Discover the heart of British craftsmanship. Shop unique, handcrafted treasures from the UK's finest artisans, curated for your country-inspired home. Support small, shop beautifully.\"
• •Social Media Post (showcasing an artisan): \"Meet [Artisan Name], the hands and heart behind our stunning [Product Type]. Each piece tells a story of passion and provenance. ✨ Bring authentic British artistry into your life. #CLArtisans #SupportSmallUK #HandmadeWithLove #CountryLivingMarketplace\"
• •Product Description (for a handmade ceramic mug): \"Savour your morning brew with a touch of rustic charm. This unique ceramic mug, handcrafted with care by [Artisan Name] in their [Location] studio, brings the warmth of the countryside to your kitchen. Made with sustainable practices and built to last, it’s more than a mug – it’s a little piece of art.\"
• •Email Newsletter Subject Line: \"🌿 Fresh Finds for a Beautifully Simple Home | New Artisans Inside!\"
• •Call to Action for Artisans: \"Share your craft with a community that cares. Join the Country Living Marketplace and let us champion your unique British-made products. We value quality, sustainability, and the story behind every creation. Apply today and grow with us.\"