Brand Tone

Friendly, Expert, and Aspirational.

Brand Values

• •Quality
• •Personal Service
• •Community
• •Timeless Style

Best Practices

• •Lead with "Why": Always connect your products back to the core brand value of making the customer "feel amazing." Focus on the confidence and joy the clothes will bring, not just the features of the garment.
• •Use a Welcoming, Personal Voice: Write as if you are speaking to a friend. Use "we," "you," and "our" to create a sense of community and personal connection. Directly referencing the owners, Karla and Debbie, reinforces the personal nature of the brand.
• •Balance Trend and Timelessness: When discussing new arrivals or trends, always frame them within the context of quality and longevity. Use phrases like "a modern take on a classic," "the perfect trend piece to update your timeless wardrobe," or "an investment in style."
• •Educate and Empower: Continue creating blog and social media content that offers genuine style advice (e.g., how-to guides, capsule wardrobe tips). This builds authority and trust, positioning the brand as an expert resource, not just a retailer.
• •Create a Simple Language Guide: Develop a short document with key phrases to use (e.g., "feel amazing," "timeless staples," "premium quality," "personal service") and phrases to avoid (e.g., overly slangy or discount-focused language). This ensures any staff member posting on social media maintains the established tone.

Social Perception

Trusted Local Fashion Destination.

Copy Examples

• •The secret to effortless style? A timeless blazer that does all the work. We're in love with the sharp tailoring and classic feel of this new arrival from [Brand Name]. It's the perfect piece to elevate your work-day look or dress up your favourite jeans for a weekend lunch. Come try it on and let us show you all the ways to style it! #CountryLaneFashions #NZFashion #TimelessStyle #NewArrival #Rangiora
• •Finding your personal style should be a joy, not a chore. With over 40 years of combined experience, our passion is helping you discover pieces that make you feel truly amazing. Whether you're refreshing your wardrobe for the new season or searching for that perfect special occasion outfit, we're here to help in a friendly, no-pressure environment. Pop in for a chat and a browse this week! #PersonalStyling #FashionExperts #FeelFabulous #ShopLocalNZ #NorthCanterbury
• •Headline: Celebrating Local Talent. Sub-headline: Discover our handpicked collection from New Zealand's most loved designers. Quality craftsmanship and contemporary style, right here in Rangiora. Button: Shop NZ Made
• •Subject: Your Guide to Winter's Coziest Trends. Body: "Hello [Customer Name], As the chill sets in, it's time to embrace the rich textures and warm layers of winter! From luxurious cashmere knits to the perfect chunky boot, we've curated the season's most wearable trends. In our latest blog post, we share our top tips for staying stylishly warm. [Link to Blog Post]. Or better yet, visit us in-store to see the collection for yourself. We'd love to help you find your new favourite winter piece."
• •Your last chance for a little luxury, for less. Our end-of-season sale is on now, with beautiful pieces waiting for a place in your wardrobe. These are the timeless staples you'll wear for years to come. Shop the sale in-store and online —but don't wait too long! #Sale #NZBoutique #TimelessFashion #CountryLaneFashions #InvestmentPieces