Brand Tone

Authentic, High-Quality, Friendly, Community-Oriented, Passionate, Knowledgeable, Slightly Rustic, Traditional

Brand Values

• •Quality Craftsmanship
• •American Made & Local Sourcing
• •Community & Togetherness
• •Tradition & Heritage
• •Customer Satisfaction

Best Practices

• •Emphasize "American Made" and "Amish Crafted": Consistently highlight these key differentiators to reinforce quality and tradition.
• •Use Storytelling: Share the "story of expanding and understanding your local roots" – from farmers and woodworkers to the finished product – to build authenticity and connection.
• •Focus on the Experience: Describe the fun, social interaction, and joy of playing Kubb with family and friends, not just the product features.
• •Maintain a Balance of Professionalism and Friendliness: While emphasizing quality craftsmanship, keep the language accessible, inviting, and reflective of a fun outdoor game.
• •Incorporate "Viking Inspired" Sparingly and Playfully: Use this element to add a unique flavor without overshadowing the core values of quality and community.

Social Perception

Positive Reputation for Quality, Seen as a Premier Kubb Set Maker, Associated with Fun and Community, Appreciation for "Made in USA" and Amish Craftsmanship

Copy Examples

• •Headline: "Gather Your Clan. Unleash the Vikings. Experience Country Kubb."
• •Social Media Post: "From Ohio heartland to your backyard. Our Amish-crafted Kubb sets are built for generations of fun. What memories will you make? #CountryKubb #AmericanMade #FamilyFun"
• •Product Description Snippet: "Feel the satisfying thud of well-aimed batons and the cheer of good company. Our Tournament Kubb set isn't just a game; it's a tradition in the making, handcrafted with durable, locally sourced poplar. Ready for countless 'battle scars' and victories."
• •Email Subject Line: "Build Your Kubb Legacy: Quality Sets for Unforgettable Outdoor Moments."
• •Ad Copy: "Tired of flimsy lawn games? Invest in American-made quality. Country Kubb sets: Crafted by Amish artisans for lasting fun. It's not just a game, it's an heirloom. Shop now and get free shipping over $85!"