Brand Tone

Passionate and Enthusiastic, Friendly and Approachable, Helpful and Informative, Customer-Centric and Appreciative, Reliable and Trustworthy

Brand Values

• •Passion for Crafting
• •Quality and Value
• •Customer Satisfaction and Service
• •Community Engagement and Inspiration
• •Integrity and Experience

Best Practices

• •Lead with Passion: Always let a genuine enthusiasm for crafting shine through in your language. Use words that convey excitement and love for the creative process.
• •Be Genuinely Helpful: Offer tips, ideas, and clear instructions. Frame your communication as a fellow crafter sharing knowledge, rather than just a retailer selling products.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Encourage interaction by inviting questions and feedback. Make customers feel like part of a supportive community.
• •Emphasize Quality and Customer Satisfaction: Subtly weave in assurances of product quality and your commitment to a positive customer experience. Highlight positive reviews or customer testimonials when appropriate.
• •Stay Consistent Across All Channels: Ensure that the passionate, friendly, and helpful tone is reflected everywhere – from your website and product descriptions to social media posts, emails, and customer service interactions. This builds trust and reinforces your brand identity.

Social Perception

Highly Positive, Reliable and Professional, Source of Quality Crafting Supplies, Supportive and Knowledgeable, Established and Reputable

Copy Examples

• •Homepage Banner/Social Media Post: Unleash your creativity! From vibrant scrapbook papers to unique embellishments, Country Croppers brings you quality supplies loved by crafters like you. Dive into your next project with passion!
• •Product Description (e.g., for a new paper collection): Fuel your imagination with our latest [Collection Name] papers! Personally curated and adored by our team of avid crafters, these high-quality sheets are perfect for bringing your stories to life. What will you create today?
• •Email Subject Line: Your Next Crafting Adventure Starts Here! ✨ New Arrivals & Inspiration Inside!
• •About Us Snippet: More than just a store, Country Croppers is a passion project born from a love of crafting. Since 1997, we've been dedicated to providing fellow creators with high-quality supplies, friendly service, and a sprinkle of inspiration. Let's make something beautiful together!
• •Social Media Call to Action (linking to a tutorial): Stuck for ideas? 🤔 Our latest YouTube tutorial shows you how to create [Project Type] using our favorite [Product]! Watch now and get inspired. #CountryCroppers #CraftTutorial #DIYInspo