Brand Tone

Personal and relatable, friendly, down-to-earth, and approachable, embodying the owner Amanda's identity as a ranch wife and mother. Community-focused, fostering a sense of belonging and treating customers like friends. Authentic and handmade, emphasizing in-house creation and custom, hands-on operations.

Brand Values

• •Family and Hard Work
• •Authenticity
• •Customization and Local Pride
• •Direct Connection

Best Practices

• •Always Write in Amanda's Voice: Every piece of copy, from a product description to a social media post, should sound like it's coming directly from her. Use "I" and "my," share personal anecdotes, and maintain a friendly, casual tone.
• •Emphasize the "Handmade" and "Home-Based" Aspects: Consistently remind customers that products are made in-house. This is a major differentiator from larger competitors and reinforces the brand's core value of authenticity.
• •Foster the Community: Use inclusive language like "friends," "y'all," and "our community." Ask questions in posts to encourage comments and make live sales feel like a conversation, not just a presentation.
• •Tell the Story Behind the Product: When launching a new design, explain the inspiration behind it. Was it something one of her kids said? Inspired by a day on the ranch? This narrative adds value beyond the physical product itself.
• •Be Transparent and Personable in All Communications: Whether it's explaining shipping times ("Our cups go through a multi-day process") or announcing a sale, maintain an honest and direct line of communication. This builds trust and deepens the customer relationship.

Social Perception

Customers and the public perceive Country Creation Boutique as a trustworthy, woman-owned small business. It is seen as a go-to source for custom apparel and unique, handmade items, distinct from larger retailers. The brand offers an exclusive, event-based shopping experience through live sales, creating the perception of a specialty 'creation' shop run by a relatable individual rather than a trendy fashion 'boutique'.

Copy Examples

• •Fresh off the press! 🔥 I had so much fun creating this 'Ranch Hand' tee. It feels just right for those long summer days. Made with super soft cotton right here at the ranch. I'm going LIVE at 7 PM Central to show this and a few other new things I've been working on. Can't wait to see you all there!
• •Show your Pirate Nation pride! Each one of these hoodies is hand-pressed and made to order just for you. As a mom with kids in local sports, I know how important it is to cheer on our teams. Let me create something special for you to wear in the stands! Processing time is 1-2 weeks.
• •A little peek at my happy place. ✨ From designing new cups to pressing your custom orders, this is where the magic happens. So grateful for this life on the ranch and for every single one of you who supports this dream. #smallbusiness #ranchlife #handmade #customshirts
• •🎁 Made with love, from our home to yours.
• •Get ready! LIVE SALE tonight at 8 PM! I just finished up a new batch of hand-bleached tees and some adorable new tumblers. Grab a comfy spot, say hi in the comments, and let's hang out! Who's joining me?!