Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Supportive and Educational, Community-Oriented, Accessible and Down-to-Earth, Inspiring

Brand Values

• •Creativity and Inspiration
• •Community
• •Sharing and Education
• •Quality
• •Passion for Crafting (especially Scrapbooking and Paper Crafting)
• •Customer Connection
• •Preserving Memories

Best Practices

• •Embrace "Community First" Language: Use inclusive words like "we," "us," "our community," "fellow crafters." Encourage interaction by asking questions and inviting people to share their work or join the Facebook group.
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine love for crafting shine through. Use positive adjectives and express excitement about new products, tutorials, and community achievements.
• •Prioritize Helpful and Educational Content: Ensure copy for tutorials or product descriptions clearly explains benefits and how-to aspects. Frame content around helping the crafter learn and succeed.
• •Be Approachable and Friendly: Use a conversational style. Don't be afraid to be a little informal (like the "hot mess" video acknowledgement). Keep the language clear, welcoming, and encouraging.
• •Showcase the "Why" Behind the Craft: Connect with the emotional aspect of scrapbooking – preserving memories, telling stories, the joy of creating something handmade. This resonates with the brand's origins and values.

Social Perception

Positive and Appreciated, Helpful and Resourceful, Community Hub, Good Customer Service (implied), Generous, Exclusive and Desirable Products

Copy Examples

• •Headline: Unlock Your Inner Artist! Join Our Free Mini Album Tutorial This Weekend! Body: Ready to turn those precious photos into a beautiful keepsake? Our own Tamra is going live with a step-by-step tutorial that’s perfect for all skill levels. Grab your favorite Country Craft Creations papers, and let's get crafty together! We believe creativity is for everyone – come find your spark! #CountryCraftCreations #ScrapbookingFun #FreeTutorial #CraftCommunity
• •Headline: More Than Just Paper – It's a Passion We Share. Body: From Tamra’s first scrapbooking class to our amazing "Scrapbookers of Country Craft Creations" Facebook family, we've always been about community and the joy of creating. Discover beautiful supplies, endless inspiration, and a friendly hello at CountryCraftCreations.com. What will you create today? #PaperCraftLove #CraftSupplies #CreativeCommunity #UtahCrafts
• •Headline: New Collection Drop! ✨ Get Lost in the Charm of "Willow Creek Lane." Body: Fresh from our design studio, the "Willow Creek Lane" paper collection is here! Think cozy cottages, blooming florals, and that sweet country feel. Perfect for your next album, card set, or junk journal. Our design team is already buzzing with ideas (check their channels!). Shop now and let your imagination bloom! #CountryCraftCreations #NewProduct #PaperCrafting #ScrapbookSupplies #BeInspired
• •Headline: Feeling Crafty? Our YouTube Channel is Your Free Ticket to Inspiration! Body: Whether you're a seasoned pro or just starting your paper crafting journey, our YouTube channel is packed with FREE tutorials from Tamra and our talented design team. Learn new techniques, get project ideas, and become part of our supportive crafting family. Subscribe today and let's make something beautiful! #CraftTutorials #LearnToScrapbook #DIYCrafts #CountryCraftCreations #YouTubeCrafts
• •Headline: Your Memories Deserve a Beautiful Home. We've Got the Supplies & Inspiration. Body: At Country Craft Creations, we know that every photo tells a story. That's why we're passionate about providing you with high-quality papers, unique embellishments, and the friendliest crafting community online. From our Utah store to your craft table, we're here to help you preserve those cherished moments. #MemoryKeeping #Scrapbooking #CraftingJoy #HandmadeWithLove