Brand Tone

charming, personal, and helpful

Brand Values

• •Curated Quality
• •Customer Delight
• •Passion for Craft
• •Reliability

Best Practices

• •Use "Charming" Language: Incorporate words like "lovely," "sweet," "beautiful," "delightful," and "cherished" to maintain the brand's whimsical and pleasant tone.
• •Maintain a Personal, "Small Shop" Feel: Always write from a personal perspective. Use "I" and "we" (referring to the shop as a personal entity) instead of sterile corporate language. Phrases like "our little shop," "from our studio," and signing off with the owner's name reinforce this.
• •Focus on the Customer's Passion: Frame the products not just as fabrics, but as key ingredients for the customer's "next project," "vision," or "sewing adventure." Speak to their creativity and the joy of their craft.
• •Highlight Curation and Quality: Emphasize that fabrics are "hand-selected," "carefully curated," or from "the world's best designers." This reinforces the core value of quality and builds trust.
• •Express Gratitude and Helpfulness: Regularly include phrases like "Thank you for stopping by," "We're happy to help," and "We can't wait to see what you create." This fosters a warm, supportive community around the brand.

Social Perception

Overwhelmingly positive and affectionate, viewed as a beloved and trusted source for high-quality, specific style fabric. Customers praise its 'sweetest selection' and 'prettiest fabrics', perceiving it as highly reliable with excellent customer service, evidenced by its 'Star Seller' badge.

Copy Examples

• •Our latest collection has just blossomed in the shop! We’ve gathered the most delicate floral prints from Liberty of London, each waiting to be stitched into your next treasured project. Stop by our little shop and find the perfect piece to bring your vision to life.
• •This Sevenberry fabric is like a strawberry field on a summer’s day. Its tiny, cheerful print is perfect for quilting, children's dresses, or adding a sweet touch to your home crafts. Every half-yard is cut with care from our studio to yours.
• •Welcome to the Country & Cloth family! We're so happy you're here. As a thank you for stopping by, we invite you to explore our curated bundles of floral fabrics, each hand-selected to inspire your next sewing adventure.
• •Dreaming in florals? Pin your next project with inspiration from Country & Cloth. We specialize in beautiful, high-quality fabrics for quilting and sewing that you won't find anywhere else. Let's create something beautiful together.
• •Country & Cloth was born from a love for timeless floral prints and the joy of making something by hand. Run by me, Maria, this little shop is a curated collection of the world's finest fabrics, sent to you with care, and maybe a ribbon too.