Brand Tone

Professional, Reliable & Trustworthy, Friendly & Approachable, Service-Oriented, Supportive

Brand Values

• •Customer Service Excellence
• •Quality
• •Reliability & Dependability
• •Accessibility & Flexibility
• •Partnership
• •Canadian Focus

Best Practices

• •Always Prioritize the Retailer's Needs: Frame messaging around how Counterpoint's services and products benefit the music retailer (e.g., ease of ordering, access to quality brands, reliable supply).
• •Maintain Professional and Clear Language: Avoid overly casual slang or jargon that might not resonate with a business audience. Ensure all product descriptions and service explanations are accurate and easy to understand.
• •Emphasize Reliability and Experience: Regularly incorporate their 30 years of experience and commitment to quality as a reassurance of their stability and expertise.
• •Reinforce Supportive Messaging: Use phrases like "your partner," "we're here to help," "your warehouse" to foster a sense of collaboration and support rather than just a transactional relationship.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, and on social media (Facebook, Instagram, LinkedIn) is aligned. While the style might vary slightly (e.g., Instagram being more visual), the core professional, reliable, and supportive tone should remain.

Social Perception

Dependable Supplier, Established Wholesaler, Helpful Partner, Specialized Distributor

Copy Examples

• •Headline: Your Trusted Partner in Musical Instrument & Accessory Distribution. Body: For 30 years, Counterpoint Musical Services has been dedicated to supplying Canadian music retailers with quality products and exceptional service. Think of us as your warehouse – no minimum orders, just fast, friendly support. Become a dealer today!
• •Social Media Post (New Product Arrival): Image: High-quality photo of a new Bam case. Text: Fresh arrivals! ✨ Equip your store with the latest from Bam Cases, now in stock at Counterpoint Music. We offer seamless drop shipping across Canada. Contact your rep or visit counterpointmusic.ca to order. #CounterpointMusicCA #BamCases #MusicRetailCanada #WholesaleMusic
• •Email Subject to Retailers: Simplify Your Ordering with Counterpoint Music – No Minimums! Body: Running a music retail business is demanding. Let Counterpoint Musical Services make sourcing easier. With no minimum orders and a vast catalogue of band and orchestral essentials, we're here to help you thrive. Explore our latest arrivals and dealer resources at counterpointmusic.ca.
• •Website Banner for Retailers: Grow Your Music Store with Counterpoint. Sub-text: Access over 80 leading brands, enjoy no minimum orders, and benefit from our dedicated Canadian distribution network. Partner with us for success!
• •LinkedIn Company Update: Celebrating three decades of serving Canada's music retailers! At Counterpoint Musical Services, we're proud of our commitment to providing quality instruments, accessories, and reliable, friendly support. Thank you to our valued partners for being part of our journey. Learn more about our wholesale services: [link to website] #MusicDistribution #CanadianBusiness #Wholesale #MusicIndustry