Brand Tone

Inspiring, Creative, Supportive, Educational, Approachable, User-Friendly, Quality-Focused, Professional, Enthusiastic, Passionate

Brand Values

• •Quality
• •Creativity & Inspiration
• •Community
• •Innovation
• •Customer Success
• •Accessibility

Best Practices

• •Embrace the Artist's Journey: Always write from a place of understanding and enthusiasm for the creative process. Use language that empowers and encourages experimentation.
• •Prioritize Clarity and Support: Ensure instructions, product benefits, and educational content are easy to understand for all skill levels. Offer solutions and support proactively.
• •Showcase Community & Collaboration: Regularly feature customer creations (with permission) and use inclusive language ('we,' 'us,' 'together') to foster a sense of belonging.
• •Highlight Quality & Innovation: Consistently reinforce the premium nature of the products and any unique technological advantages (e.g., UV resistance, fast curing times, FDA compliance where applicable).
• •Stay Authentic and Passionate: Let genuine enthusiasm for DIY and crafting shine through in all communications. Avoid overly corporate or impersonal language. Be present and engaging on social platforms.

Social Perception

Positive Reputation for Product Quality, Strong Community Engagement, Helpful Customer Service, One-Stop Shop, Educational Resource

Copy Examples

• •Headline (Website Banner): Unleash Your Inner Artist. Premium Resins & Supplies for Flawless Creations.
• •Social Media Post (Instagram/Facebook): ✨ From vibrant pigments to crystal-clear resins, we've got everything you need to bring your stunning DIY visions to life! Join our supportive community of creators and let's make something beautiful together. What are you crafting today? #CounterCultureDIY #ResinArt #DIYCommunity #CreateEveryDay
• •Product Description Snippet (Artist Resin): Dream in crystal clear? Our Artist Resin delivers a professional, high-gloss, UV-resistant finish every time. Perfect for beginners and pros alike, it's your go-to for making your artwork truly shine. Easy to use, stunning results – that's the Counter Culture DIY promise.
• •Email Subject Line (Newsletter): Spark Your Next Masterpiece! ✨ New Arrivals & Inspiring Ideas Inside!
• •TikTok Video Caption: Quick, easy, and oh-so-satisfying! 😍 Watch our UV resin work its magic. What will you create? #UVResin #CraftingAddict #DIYMagic #CounterCultureDIY