Brand Tone

Passionate & Artistic, Artisanal & Authentic, Friendly & Approachable, Quality-Focused & Meticulous, Inspiring & Creative

Brand Values

• •Authenticity: Chaque aquarelle est créée avec amour et soin, reflétant un savoir-faire artisanal unique. Vous peignez avec une partie de mon âme.
• •Quality: Des pigments riches, vibrants et durables pour sublimer vos œuvres et donner vie à votre créativité. Parce que vous méritez ce qu'il y a de mieux.
• •Sustainability/Durability: Mes aquarelles respectent la nature, pour des créations belles et éthiques. Ensemble, nous peignons un avenir plus vert.
• •Innovation: Toujours à la recherche de nouvelles teintes et textures pour vous offrir des outils qui stimulent votre imagination.
• •Proximity/Community: Vous êtes plus que des clients : vous êtes une communauté, une famille. Merci d'être là et de soutenir l'artisanat.

Best Practices

• •Embrace Passionate Language: Use words that convey enthusiasm, love for art, and the joy of creation (e.g., "vibrant," "magical," "soulful," "inspire," "dream").
• •Highlight Artisanal Qualities: Consistently mention "handmade," "artisanal," "hand-poured," "small-batch," and the "care" or "love" that goes into making each product. This reinforces authenticity and uniqueness.
• •Foster a Sense of Community: Address the audience directly and inclusively (e.g., "fellow artists," "our creative family," "join our community"). Encourage interaction by asking questions and featuring customer work.
• •Maintain Authenticity and Transparency: Share the story behind the brand and the products. Be open about the process and the quality of materials used. If sustainability is a value, provide concrete examples.
• •Focus on Inspiration and Empowerment: Frame products not just as supplies, but as tools that empower artists to express themselves, explore their creativity, and bring their visions to life. Use encouraging and uplifting language.

Social Perception

Highly Positive, Artisanal and Special, Passionate Creator, Trustworthy

Copy Examples

• •Instagram Post (New Color Launch): ✨ Dive into a dream with our newest handcrafted hue, 'Azure Bloom'! Made with love and the richest pigments, this vibrant blue is waiting to bring your artistic visions to life. What masterpiece will you create first? #CoeurDAquarelles #HandmadeWatercolor #ArtisanalPaint #NewColor #CreativeMagic
• •Website Product Description (for a Palette): Discover the 'Artisan's Soul' Palette – a curated collection of our most beloved extra-fine watercolors. Each pan is hand-poured in our French workshop, using only the finest, lightfast pigments to ensure your art endures. We believe you deserve colors as unique and vibrant as your imagination. Elevate your art with paints that carry a piece of our heart. #FrenchArtisans #QualityPigments #WatercolorPalette
• •TikTok Video Caption (Behind-the-Scenes): A little peek into the heart of our studio! 💖 Each color is a labor of love, from mulling pigments to pouring these little gems. We’re a community of art lovers, and we’re so grateful for your support of handmade! What’s your favorite part of the process? Let us know! 👇 #ArtisanMade #WatercolorLove #CreativeCommunity #SupportSmallBusiness #PassionForPaint
• •Email Newsletter Snippet (Highlighting Sustainability): Paint with a clear conscience! 🌿 At Coeur d'Aquarelles, we're committed to crafting beautiful, vibrant watercolors that are kind to our planet. From mindfully sourced pigments to our reusable ceramic pan initiative, we're painting a greener future, together. Discover our eco-conscious choices and vibrant shades today. #SustainableArt #EthicalWatercolor #HandmadeWithCare
• •Promotional Ad Copy (General Brand Awareness): Unleash your inner artist with Coeur d'Aquarelles. ✨ Experience the intense vibrancy and smooth application of authentic, French handmade watercolors. Crafted for creators who value quality, passion, and a touch of magic in every stroke. Your art deserves colors with a soul. Shop our collection now! #CoeurDAquarelles #ArtSupplies #WatercolorPainting #CreativeJourney #MadeInFrance