Brand Tone

authentic, passionate, and community-centric

Brand Values

• •Sustainability and Stewardship
• •Local Community
• •Family and Passion
• •Quality and Freshness
• •Seasonality

Best Practices

• •Always Lead with Passion: Whether writing about a specific flower or a farm update, let your genuine love for floriculture shine through. Use enthusiastic and descriptive language.
• •Speak from a "We" Perspective: Use "we," "our," and "us" to reinforce that there are real people behind the brand. This builds a personal connection and fosters a sense of community.
• •Ground the Story in "Local": Continuously reference the farm's location, the local weather, and the specific communities you serve. This reinforces your primary value proposition and strengthens local loyalty.
• •Educate Gently: Share small, interesting facts about your flowers, your sustainable methods, or the benefits of seasonal living. This positions you as a trusted expert without sounding overly technical.
• •Tell the Story Behind the Product: Don't just sell bouquets; sell the story of how they came to be. Talk about the hard work, the changing seasons, and the joy of seeing a seed grow into a beautiful bloom. This creates an emotional connection that transcends the product itself.

Social Perception

overwhelmingly positive, centered on its role as a cherished local business providing a high-quality, specialty product

Copy Examples

• •The first of the dahlias are here, and our fields are officially showing off. Each one is grown right here in the Alberta sun, just for you. There's nothing quite like the beauty of a local, seasonal bloom. Come get yours this weekend at the farmer's market!
• •Bring the beauty of our farm to your home all season long. Our 2026 flower subscriptions are an invitation to enjoy the best of what's blooming in our fields, from the first tulips of spring to the last sunflowers of fall. Join our flower family.
• •Coulee View Flora started with a simple passion: growing beautiful things. We believe flowers are more than just decorations; they're a connection to the seasons and our land. We pour our hearts into nurturing every seed, and we're honoured to share the harvest with our Southern Alberta community.
• •Tired of generic grocery store flowers? Experience the vibrant, long-lasting beauty of locally grown bouquets. From our fields in Taber directly to your table. Support local, and brighten your home with Coulee View Flora.
• •A note from the farm: This week, we've been busy tending to the lisianthus, a farm favourite for its elegant, rose-like blossoms. It’s moments like these, surrounded by rows of budding flowers, that we feel so grateful for your support. It’s what allows us to keep growing for you.