Brand Tone

Artisanal, Natural, Minimalist, Conscious, Warm & Evocative

Brand Values

• •Craftsmanship & Quality
• •Natural & Sustainable Ingredients
• •Local Production & Short Supply Chains
• •Mindful Consumption & Timeless Design
• •Ethical Practices
• •Curiosity & Passion

Best Practices

• •Prioritize "Handmade" and "Natural": Consistently use terms that highlight the artisanal creation process and the purity of the ingredients (e.g., "hand-poured," "small-batch," "pure essential oils," "plant-based," "sustainably sourced").
• •Embrace Understated Language: Opt for clear, concise, and calm descriptions. Avoid overly trendy slang or excessive hype. Focus on the inherent quality and sensory experience of the products. The tone is sophisticated yet approachable.
• •Tell the Story of Origin and Process: Briefly mention the Berlin roots, the small workshop origin, or the careful selection of scents and materials. This reinforces authenticity and craftsmanship.
• •Visual Consistency is Key: Ensure that product photography and social media visuals align with the minimalist, natural, and high-quality aesthetic. The copy and visuals should tell the same story.
• •Focus on "Mindful Consumption" and "Timelessness": Frame products not just as items to buy, but as thoughtfully chosen pieces that enhance a conscious lifestyle and endure beyond fleeting trends.

Social Perception

Positive association with quality & natural products, seen as a go-to for gifts and home comfort, respected for ethical approach, understated & sophisticated.

Copy Examples

• •Hand-poured in our Berlin workshop, this [Scent Name] candle blends pure vegetable wax with natural essential oils. An invitation to slow down and savor the moment. Simply crafted, profoundly aromatic.
• •Woven in Europe from 100% pure, ethically sourced wool. Our [Blanket Name] throw offers timeless design and natural warmth for conscious comfort in your home.
• •Discover the gentle touch of our [Soap Name] bar, handcrafted in Berlin with nourishing vegetable oils and pure essential oils. Vegan, palm oil-free, and simply good for your skin.
• •Coudre Berlin: Modern essentials, mindfully made. We believe in the quiet beauty of natural materials and the integrity of handcrafted design. From our Berlin workshop to your home.
• •The art of simplicity. Our [Product Name] is a testament to natural ingredients and thoughtful craftsmanship. Designed in Berlin for everyday moments of calm. #CoudreBerlin #Handmade #NaturalHome #MindfulLiving #BerlinMade