Brand Tone

aspirational, friendly, and reassuringly expert

Brand Values

• •Quality & Design
• •Accessibility & Fairness
• •Comfort & Well-being
• •Customer-Centricity
• •Simplicity

Best Practices

• •Always Speak to "You": Maintain the direct, friendly, and personal tone by addressing the customer as "you." This builds a one-on-one connection and makes the brand feel more relatable and less corporate.
• •Balance Aspiration with Reassurance: While inspiring customers with beautiful imagery and lifestyle-oriented language, always ground the message in tangible benefits. Pair "Create your dream space" with "30-day risk-free trial" to appeal to both emotions and logic.
• •Focus on "How it Feels": Go beyond technical specifications. Use sensory and emotive language to describe the experience of owning the sofa. Words like "unwind," "sink in," "cozy," "sanctuary," and "well-being" reinforce the brand's core value of comfort.
• •Emphasize the "Why": Consistently explain why Couch für Dich is different. Reinforce the "no middlemen, fair price" message to build trust and justify the purchase. This transparency is a key differentiator and a cornerstone of the brand's identity.
• •Maintain a Cohesive Visual and Verbal Story: Ensure the copy always complements the visual identity. If the image is clean, modern, and minimalist, the copy should be clear, concise, and uncluttered. This consistency across all channels creates a strong, memorable, and trustworthy brand experience.

Social Perception

modern, stylish, trustworthy, responsive, positive early reception, building a reputation based on trust and quality

Copy Examples

• •Your weekend sanctuary is waiting. It's more than a couch. It's the centerpiece of your life's best moments—lazy Sunday mornings, movie night marathons, and quiet coffee breaks. Discover the perfect blend of style and comfort, designed to feel like home. #CouchfürDich #HomeSanctuary #ModernLiving #InteriorDesign
• •Quality design, delivered to your door. No middlemen. No hidden fees. Try it in your home for 30 days, risk-free. Your dream sofa is just a click away. Shop The Collection
• •Finally, a sofa that adapts to your life. Tired of furniture that doesn't fit your space or your needs? Our modular sofas are designed for ultimate flexibility. Create your perfect setup, and change it whenever you want. High-quality, fairly priced, and delivered for free. Design Your Sofa
• •Product Name: The "Haven" Modular Sofa. Description: Unwind in unparalleled comfort with the Haven. Its deep, plush cushions invite you to sink in, while the durable, soft-touch fabric is ready for everyday life. Built on a solid wood frame and designed with clean, modern lines, the Haven is more than just a beautiful centerpiece—it's an investment in your well-being. Configure the modules to create your personal oasis.
• •Subject: A little something for your home... Body: Hi [Customer Name], At Couch für Dich, we believe your home should be the most comfortable place on earth. That's why we pour our hearts into designing sofas that blend timeless style with unbeatable comfort. As part of our community, you get first access to new designs and exclusive tips on creating your perfect living space. Ready to find your centerpiece? Call to Action: Explore New Arrivals