Brand Tone

Informative & Educational, Trustworthy & Scientific, Caring & Gentle, Positive & Encouraging, Modern & Clean

Brand Values

• •Health & Safety
• •Efficacy & Performance
• •Gentleness & Inclusivity (for sensitive skin)
• •Environmental Responsibility
• •Transparency
• •Customer-Centricity
• •Accessibility

Best Practices

• •Prioritize "Healthy" and "Gentle": Always frame sun protection through the lens of skin health and suitability for sensitive skin. Use words like "nourishing," "soothing," "non-irritating."
• •Educate, Don't Just Sell: Explain the "why" behind mineral sunscreens – how they work (reflect, don't absorb), what they exclude (chemicals, common irritants), and the benefits for skin and the environment.
• •Maintain a Clean and Positive Aesthetic: Ensure visuals (bright, natural, often outdoors) and language (uplifting, confident, reassuring) align with the brand's clean and healthy image.
• •Be Transparent and Specific: Clearly state key ingredients (Zinc Oxide, Titanium Dioxide) and what the formulas are "free from" (chemicals, oils, fragrance, parabens etc.). Reinforce the "Contains Only Titanium and Zinc" meaning of CōTZ.
• •Showcase Real User Experiences (Authenticity): Continue leveraging user-generated content and testimonials, especially those highlighting benefits for sensitive skin, no white cast (for specific products), and pleasant texture. This builds trust and relatability.

Social Perception

Highly Regarded for Sensitive Skin, Trusted for Mineral Protection, Good for Daily Wear & Under Makeup, Positive Environmental Impact, Reliable & Effective

Copy Examples

• •Headline: Your Daily Dose of Healthy Sunshine. Body: "Protect your glow, naturally. CōTZ all-mineral sunscreens offer broad-spectrum defense without harsh chemicals. Gentle enough for even the most sensitive skin, so you can embrace the day, confidently. #HealthySunscreen #MineralProtection"
• •Headline: Sensitive Skin? We've Got You Covered. Literally. Body: "Irritation shouldn't be the price of sun safety. CōTZ delivers effective, Zinc Oxide-based protection that calms and cares for your delicate skin. Feel the CōTZ difference. #SensitiveSkincare #GentleSPF #MineralOnly"
• •Headline: The Secret to Flawless Protection? It's Elemental. Body: "Zinc Oxide & Titanium Dioxide. That’s the CōTZ promise for healthier, elegant sun care. Our formulas blend beautifully, prime perfectly, and shield effectively. Discover your perfect mineral match. #CotzSkincare #ReefSafeSPF #DoctorFounded"
• •Headline: Active Life, Protected Skin, Happy Planet. Body: "From mountain trails to ocean waves, CōTZ moves with you. Our water-resistant, reef-friendly mineral sunscreens stay put, so your adventures don't have to. #CotzSport #AdventureProof #PlanetFriendlySPF"
• •Headline: More Than Just Sunscreen. It's Skincare with SPF. Body: "Why choose between nourishment and protection? CōTZ mineral sunscreens are formulated to feel amazing, look invisible (or beautifully tinted!), and support your skin's health every day. #MineralMagic #DailySPF #SkinFirst"